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Starting a Disciplined Martial Arts Business


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Want to start a martial arts business? The first question is: What style of martial arts will be taught? Will it be karate, kung fu, taekwondo, jiu jitsu, Tai Chi, or the popular mixed martial arts (MMA).The next question is: What type of clients are desired? Schools teach classes designed for children or adults, and they also offer lessons that have different goals. For example, some martial arts studios offer classes that instill confidence and discipline in children, while other classes teach self-defense moves or serve as exercise classes for adults. The instructor can also offer private lessons to people working to reach professional or competitive status.

Offering martial arts classes requires a high ranking instructor and facilities. The instructor’s training and experience is important because students must be taught in a safe and effective manner to avoid injuries. In the Management Plan section of the business plan, potential investors will look for the instructor’s qualifications that include where the person trained, the style of martial arts mastered, ranking, professional associations, competitions, and so on.

Also described is the following information:



• What approach and concepts are used to set program goals, i.e. discipline, physical agility, mental attitude, personal goal setting, etc. Is there an example of a curriculum available?
• What type of activities are offered, i.e. cardio and strengthening exercise classes, stretching classes, martial arts programs, etc.?
• What is the targeted class size, how many classes will be offered, and what are the hours of operation? How many students are needed each month to break even?
• What studio size is needed in terms of square feet to allow enough room for planned class sizes? Will the space be rented or will a stand-alone building be purchased or constructed?
• Which marketing strategies are most likely to reach potential students? They may include distributing fliers, word-of-mouth, direct mailings, advertising locally, doing demonstrations at schools or community centers, website marketing, and others.
• Does the business need to find investors to obtain enough capital for startup expenses, which includes getting space commitments, purchasing equipment, remodeling space, advertising materials, insurance, professional association membership dues, and general and legal business expenses.

Typically, the largest startup expense for a martial arts school is associated with leasing space in a commercial building or buying a facility. There might also be staffing expenses, though many businesses start with just the business owner and slowly expand in terms of staff and facilities. Classes are added as enrollment grows. If this is a martial arts franchise, there are likely significant franchise fees and additional legal expenses involved.

All of this information and much more is included in a professional and polished business plan. OGS Capital has experienced professionals who work closely with business owners ready to startup or expand operations. Completing the simple online contact form is the first step towards success.
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