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Social Media Business Plan

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Executive Summary:

Innovation is the key to flourish in this age. The organizations which understand the importance of innovation, and keep on experimenting with new trends are the ones that succeed. Our ways of interaction and exchanging information has entirely changed. The digital revolution is everywhere; be it business, daily communication or exchange of information. Organizations have actively been participating in new researches to find out about their target audience. The research tells them about their likes and dislikes. In order to get closer to the customers, the use of social media became a trend. It is a platform where wide variety of people communicate with each other about different things.

We get to talk, exchange information and ideas, share our views, know about our favorite brands on these channels. We keep track of the trends that have been taking place around us. Hence, it is something we cannot avoid anymore. It is more than just an ordinary platform for discussing about various things happening in the world. The significance of social media marketing channels is quite obvious. Especially for the companies that are just getting started. If you are an entrepreneur who is enthusiastic about starting his own company in the same field, we are here to help you. At OGS Capital’s platform, people are passionate about building businesses for emerging entrepreneurs trying to give a boost to the business community.

It is important for businesses to have various social channels where they get feedback from the customers and keep on improving their services. The online presence is mandatory in this age of digital disruption as it intrigues online community to know about your business. If you have no customers in the beginning, you can establish a better rapport with the online world. You can even inform them about various aspects of your business. Brands all over the world make the most of this opportunity and they build customer loyalty from it. This serves as a huge plus for any venture that is trying to make its way in the competition.

The posts attract people to like the page and follow your updates. When your followers hit like on any of these posts, whether it is a text, blog, video, anime, gif etc., it enables them to visit your website, which is known as conversion. Online marketing experts quantify this conversion, changing it into ratios to measure performance of the company. Statistics about these conversions are added in the evaluation report. This analytic report maintains record of online campaigns. It is important to establish good communication with your audience; this adds to the credibility of business. The credibility factor is important for building a relationship of trust with online community.

Also, content plays an integral part. Whatever the kind of content you are creating; it should be relevant with people in general. A sense of connection creates bonding with the online community and the segment you aim to target for earning revenues. Our team is pro at coming up with profit oriented strategies that will not only bring people to your pages but make them look forward to your updates too.

Social Media Marketing Business – An overview:

If you live in today’s world, you know how critical is to use internet technologies. The way people are being connected over internet is remarkable. The social media marketing business operates on the same idea. It is an online marketing business that is built to give voice to different brands in the online world. The social platforms online, provide greater depth regarding your target audience; they discuss your company’s update while communicating online. Apart from this, the competition that exists in business world can be tackled by online marketing instead of the conventional one. This is a great way of reinforcement of your brand.

Companies, that have PR oriented approach, feel the need of creating good hype in the public. In conventional PR, you build the credibility of organization through different intermediaries. You know your customers, competitors, industry, market environment etc. This is considered as same as being in PR.

Today, many businesses want to work in a collaboration with a third party social media marketing business. Why? Because it is the way to achieve growth potential in minimum amount of time. Today, no marketing plan works without a solid social media marketing guideline. Businesses share their updates on it to keep up with the people in online world.

Social media marketing is a great way to build an impression online. A lot of people consider buying stuff online just because of the influence. Businesses get better response rate from the people if they have a web presence. Not only they get a chance to identify their potential customers but they also generate revenue streams from this source. So, now is a good time if you are interested in starting a social media marketing company. To begin with it, you will require a sample social media marketing plan; which will be devised by our team at OGS capital. You will get the most out of it in the beginning. The point of this entire social media marketing plan outline is to enlighten you about engaging techniques; so you do not miss out on potential revenues that will generate as a result of social media plan sample. Our team will also create a social media marketing services contract template, which you could use when you have to outsource this domain.

The need of Social Media Marketing Business Plan:

In order to start with a media company business plan, you have to devise a template under which you establish metrics. When you develop metrics of social marketing business plan, you can work in an organized way. It would be difficult for you to work without a framework because the idea of social marketing business is a bit tricky. Your media business plan should have a practical approach so you can stand out from the competition in the industry.

For occupying larger share of the industry and going ahead of your competitors, make sure your social networking business plan contains complete information. With the help of the template of social media marketing business plan, you will have a proper direction. Also, you would be able to understand how your competitors work in the industry.

According to the statistics, 70% of the people are influenced by social media posts generated by their favorite brands. It triggers their decision to buy a product. So, ventures should not miss on this chance of influencing people. A sample social media plan is a way to achieve growth in the industry. You must work on the factor of responsiveness from your business. Try to generate interest among your readers and incorporate strategies in your social media marketing business plan. Formulate marketing goals in accordance with the industry standards. Spark the kind of conversations which will generate their interest in your brand. Stick to the quality oriented strategies in the social media marketing business plan.

Stick to the organic reach. If you have few followers in the start who engage continuously in the discussion of your posts, it is good for you. Rather than trying to increase the number of your followers who do not participate in anything. Your social media marketing business plan sample should contain strategies to gain organic reach. All of your online marketing strategies should align with the vision of your startup so you can flourish in the industry.

Staying competitive in this particular industry requires an insightful social media business plan. You must offer valuable information to your customers as compared to your customers. Keep the fact in your mind that your competitors of the industry are way ahead of their time. Brainstorm the kind of ideas in the social media business plan template, that display the identity of your startup. A little carelessness would end up giving all your following to the rivals thereby leaving a little or almost no support from your online audiences.

When people discuss about your brand online, it is a way for you to gather information about them. The purpose is to open various entry points for your startup so people can find you in the online social world. Do not impose your message on the audience as they will repel this. Your communication will hold a great value for them. You must not disappear after you have published your content online. The interaction is a key to build relation with your online audience. This is the way to get insight about their daily routines of the potential customers.

The overview of Social Media Marketing Industry:

Ever since the computers dominated households in 1980s, the rise in communication is happening on a rapid scale. From browsing internet to surfing web pages for shopping, people rely heavily on the internet for everything. Every post you make, adds to the credibility of your brand. This world is a global village; people have come closer when it comes to exchanging information, expanding business, exports and imports and other culture perspectives. Huge transformation has happened due to such shift; it became the basis of invention of internet based businesses.

The culture of online marketing initiated due to the evolution of internet technologies in decade of 90s. Few platforms were there before that, but they were not as useful as the ones came later. Also, those sites just existed for recreational purposes and there was not a single strategy about how to turn platforms into something profitable for businesses.

Things changed more dramatically for this dynamic industry when Facebook came into existence in 2004. More than 100 Million of people had access to the internet facility at that time. Started as just a casual interactive networking site, Facebook seemed to online marketing expert as a medium for business. Every like or comment people make on Facebook, is converted into revenue. The expert of online marketing utilized this opportunity for making capital for business and branding the newly venture.

Now a day, around 90% companies use dynamic platforms for delivering message to the online audience. Facebook is not the only option to utilize in this domain. Twitter is used for the same purpose as well. LinkedIn is mostly used by companies to hunt talent for the workforce. YouTube is used for sharing video content. Instagram is also a new addition to the series of online platforms, it is based upon the idea of sharing picture oriented content for target audience. The number of users on these mediums are increasing by each passing day. These sites have become the hub of communication, discussion and casual conversation between people from diversified backgrounds. Everyone has opinions and thus, they share them with the followers thereby reinforcing and promoting the communication even more between online community. That is the point at which entrepreneurs thought it would be a good idea to get access to customers and get to know more about their lifestyle habits, preferences and dislikes analytically.

In addition to the profiles of individuals, businesses also started making their profiles on such platforms; they started mentioning their social page’s address on their websites, brochures and company catalogues. This was the way they could show their customers that they are genuinely interested in hearing back from them. This boosts the visibility of online platforms. Soon, businesses started to observe benefits of staying updated on their online media platforms. There was also a noticeable increase in the revenues. The presence on these platforms also enhanced the responsiveness from the customer’s side.

Using online marketing is no longer an option, in fact, it is essential. Startups should invest more of their time in developing effective content strategies for their social channels. Online marketing experts must focus on utilizing social channels for making connections with the targeted customers. Using various tools is the way for that. You can keep on evolving your strategies according to the trends.

The online media industry is flourishing given the impact it creates on the revenues of brands. There exists plenty of social platforms which conveys your message to your target market. The content you create is displayed on pages with the help of online marketing tools. In the light of your content strategy, some of the posts are also sponsored to get maximum results in the industry. It is the job of online marketing experts to determine which social media strategy should be sponsored or not. Normally, the promotional offers are often brought under the sponsored content.

The scenario in online marketing industry looks promising because of the increase in the number of online channels. People love spending majority of their time online. Brands use various techniques to spark positive conversations among people about them. They hire experts in online marketing to come up with innovative strategies regarding their branding. These experts then formulate content strategies in the light of company’s vision and mission. If your brand is all about fun, the content also has to be fun. Boring content repel people within no time and it is a huge turn off.

The exposure brands get through online platforms is remarkable. Online marketing experts tend to remind online audience about their brand through making effective and engaging content which could trigger their interest in the brand. For this purpose, online marketing gurus have to stay alert to the current event happening around so their posts could involve those messages. A total of 89% of the people have claimed that getting an exposure through online channels is what counts the most, before even creating the relevant content. Whereas 68 percent of the people have claimed that the chances of turning online audience into your potential customers is the biggest advantage on which they focus. In addition to this, 75 % people in the industry have observed that online channels are the biggest source of traffics on the web pages.

A kind of difficult decision that companies usually face is that which channel should be primarily used to attract people. If we look at the statistics, Facebook is the first choice of the brands. It leads the industry with 92%. The second medium that is commonly used after Facebook is Twitter; it also has highest number of profiles. Normally, influential people and celebrities run their Twitter account themselves, which gives management a chance to get in touch with them for the sake of branding. Our team will incorporate such strategies in your social media startup business plan so you can influence greater number of people. The social media business industry is very dynamic so you have to act accordingly. This is why, it would be suitable if you have a social media business plan sample by your side.

Importance of Social Media marketing platforms for businesses:

The major tasks under which social media marketing can be used include: development, creation of content (videos, texts, images, info graphics), establishing communication channels, customer service support channel, gathering information, tracking preferences of online audiences, advertising, return on investments, blogging, micro blogging and influential posts.

Development of business:

Online marketing platforms act as the great moderators for development of the businesses. The business development managers in companies perceive online marketing media as the game changer if they want to lead the industry. They have been constantly looking for the ways to monetize on marketing campaigns online so they can create capital and tap the target market. The digital marketing strategies are usually used in expanding the operations and number of customers. For this purpose, the business development managers work closely with online marketing manager to align their goals to achieve a mutual goal i.e. the progressive development of venture through online marketing. This also requires good level of thought leadership which can be the basis of monetization strategy.

An online marketer must work in coordination with the business developer to enhance its performance eventually making venture the exceptional one in the industry. Companies whether hire business development managers of just take consultants specializing in business development field who can utilize online marketing channels for their expansion. The business developer experts on our panel will be making creative and solution oriented online marketing strategies. This will enable your startup to grow and expand regardless of any boundaries; be it geographical, industrial etc.

Creation of content:

Your content on online marketing channels is the way to win the hearts of the online community when it comes to this niche. Without it, not any of the online marketing channel can work. The content speaks for your brand. It can be anything; a picture, written text, video, info graphics, blogs, vlogs, gifs etc. Choosing what type of content, you want to create for your channels is entirely up to the target audience and the language they understand. Your content must contain the message that connects with them emotionally.

A social media marketing venture thrives on well-structured content. There is no point of making variety of social media marketing business plans if your content is dry. An online marketing venture keeps on researching the ways through which they can engage the online community.

Your content is supposed to be original and in connection with your online audience. The tone has to be authentic. Such properties make your content stand out from the other players in online media platforms. People will take interest in your brand for sure which might result in them being your customer even.

The copywriting, Facebook posts, good quality videos, images and written blogs should be done by online marketing expert. Copywriting will urge people to know about the startup and its vision. The online marketing experts should craft such kind of content that should depict company’s vision. Also, the content should have a monetary objective attached with it; because monetary benefits are crucial to the growth of any startup. The tone of the copywriting documents must be kept friendly yet professional, light and easy understandable for a common person online who is just enthusiastic about updates regarding your venture.

The Facebook posts have to be well written, simple in design and timely. Your posts will render no benefit if you do not post them on time. The design needs to be minimalistic so it attracts variety of readers. The content experts we have on our panel would write an enriching content for your social media marketing business plan. This content will bring people on your online media channels.

Establishing communication in online marketing:

Brands can easily establish their means of communication by social media marketing channels. This gives them exposure in online community and they can listen to what people have to say. If crafted well enough, brands can make people discuss about them using social media marketing techniques. This is an appropriate way to generate word of mouth and helps them gain more exposure.

Things can be quite unpredictable on online media marketing and the discussion you aim on initiating among people can also result into a negative one, therefore, you need to monitor that such discussion do not lean towards negativity that can eventually harm you.

Following an 80/20 rule is a useful strategy in such case. According to this rule, out of your total time online, 80% of the time you should post what your followers and subscribers like. Whereas, 20% of the time you must share the things on online marketing media what you like. This technique will keep them hooked to the online media platforms and your content will have maximum probability of reaching wider user base.

Your message must remain consistent throughout your all kind of content. This aids in the brand recognition eventually. Our strategy makers in the team will assist you in building a result oriented communication strategy for your online media marketing channels. This communication strategy would be a game changer in generating buzz on the social media marketing channels of your startup. This strategy will also suggest the attractive content for your channels that get online people to talk about you.

Online marketing through customer support service:

The marketing platforms which are built online are considered as a cool medium of customer support channels. The world is now prone towards going online for almost everything. You will find people relying upon the online platforms for so many things that you may not have even considered. Therefore, an emerging venture needs to look after this fact that people expect brands to hear them online. In such situation, an online marketing presence under a proper guideline about how you can listen to the opinions of your customers gives several benefits for your online marketing venture.

Even though you are determined to build a social media marketing business, you will still need a definite social media marketing channel to begin with implementation. These social media marketing channels are a convenient way for your customer to talk with you and get help related to their complaints about brand. You would come across plenty of suggestions on your social media marketing channels regarding the areas you should work on.

Different ventures have been taking advantage of this opportunity perfectly. The customer support departments of various companies have gone online completely. This opportunity can also help ventures to excel against their competitors and gain competitive advantage with the help of delivering highly responsive and timely customer support online. Businesses that genuinely care about their customer’s perception will try their best to know about their customer’s complaints on social media pages.

Our team comprises of people who are pro at making customer service strategies. They would incorporate the ideas of customer support according to the modern trend in your social media marketing business plan. Through customer support, you can build rapport with online users of the company. A good customer support system online helps in making you stand out from the rest of the ventures operating in the industry.

Gathering information about audiences through online marketing:

The social media pages are the active mediums in knowing about preferences of your online market. This holds an importance for any kind of online marketing venture. It assists them in evaluation of their techniques for the benefit of customers so they are not disappointed in the brand due to lack of concern.

Social media marketing experts are mostly dependent upon social media marketing pages for gathering insights about online audience, knowing about their likes, dislikes and their expectations from the brand. Once they are focused towards what their customer needs, they can easily tailor their tools and techniques with those needs. This builds the credibility factor of your online marketing venture and it is necessary to earn confidence of the people when the company is in the initial phase.

Businesses can also develop new products once they have knowledge about their customer preferences. They work on research and development based on this knowledge so they can satisfy the needs of their consumers. This information is collected via social media marketing platforms, which contain complete information about different insights. The people who are experienced in social media marketing use the statistics from the analytics section of the pages. These social media marketing pages also tell you about the right time at which you should be sharing content with the online world.


The social media channels become the source of advertisement for your startup. It is a way to get access in the world of your customers. Companies use it for delivering their message to the target market. They have stopped relying traditional tactics of marketing, as they have become completely obsolete considering the recent technological revolution. Hence, businesses have to utilize social media marketing channels for the sake of advertising. This has become a proven way of marketing among your target audience. The PR strategy of companies now include a guideline about advertisement and what kind of content to include in it.

To begin with, schedule your all advertisements on your social media marketing channels in the peak hours of customer engagement. Peak hours mean that time in which your customers are active online. There are few hours in the day when your customers prefer to spend longer time online and this is when you give message. Advertising through social media marketing channels require very few cost in the start. Online marketing experts invest plenty of their time in handling social media marketing advertisement campaigns.

Our team of social media marketing will craft a guideline about effective advertisement for your startup. It will be a strongest opportunity for your social media marketing venture to make use of this comprehensive guideline. There will be tips about sharing content in the peak hours and the information about those hours will be obtained from analytic section of the social media marketing channels.


Blogging is a form of online journalism that is responsible for increasing visibility of different ventures. Many online marketing experts prefer making the image of the brand through the medium of blogging. It also improves the search rank of your website’ i.e. the number of times your website was searched on the internet.

The methodology of blogging relies heavily on a well-crafted content strategy. You tend to share interesting stuff in your blog that adds to the information of your online community. This gets shared on social media marketing pages of business. The good number of readers indicate your better chances of generating buzz for your online business.

Once you manage to bring enough traffic on your blog and have gotten enough subscribers, you send out your messages in a more personalized way for connecting with the people. Your customers will feel a sense of connection from the business you are building, if you send out personalized emails and newsletters regularly.

The bloggers from our OGS Capital team will suggest a complete guideline about blogging for your online marketing venture. This guideline will have practical tips to follow and create a hype for your online marketing business.

Community building

Brands encourage and spread a sense of community through their social media marketing channels. People will share good reviews regarding your social media marketing channels if your services are good enough. Their feedback will create reinforcement and as a result of this, maximum number of people will come to know about your startup. This would create a multiplier effect in your efforts of marketing.

The strategies suggested by our social media marketing experts will create an engaging community for your newly started online marketing business. It would have a better chance of buzz in the online marketing niche.

ROI – A key online tool:

The motive behind making your social media marketing platforms running is to help generate revenues for your business. Making of all the posts, sharing content, keeping a count of your followers, noticing about peak timings of the followers of your online marketing business; all these aspects integrate to form the ways through which you can monetize this whole idea. This is where return on investment comes in.

Return on Investment is an indicator that highlights the monetary aspects of the social media marketing platforms for businesses. The social media marketing analysts keep the track of such monetary benefits against the campaigns they create on social media. After all, eventually, you are liable for reporting management about the amount of revenue collected via social media marketing strategies.

The quantification of your results into numbers says a lot about your progress. While calculating return on investments, you should ensure that your revenues are not negative. The time you are using in making online marketing campaigns, the message you are trying to spread, the recognition you want to establish must have an objective of return attached to it. There are various tools online that are used to calculate ROIs on specific campaigns of online marketing venture. They are either paid or free to use, depending upon the level of services you are obtaining. Our online marketing business experts will make use of such tools for evaluating the results for you.

SWOT analysis of a Social Media Business

SWOT is a technique that gives an in depth analysis about your business and what could be its scope. The strategy makers make the use of this tool to assist businesses in analyzing its various aspects. The SWOT analysis of online marketing industry is unpredictable and has been described as below:


The past decade has been an exceptional one for social media marketing when it comes to achieving popularity. It has become a need for businesses to have a social media presence for tapping the audience globally. Even the trend of opening up social media consulting business plan is on the rise if one wants to have a business in this industry. Furthermore, the online marketing business does not require initial capital, which is a huge plus if you are just starting out. You can begin with very meager investment if your planning is on point.

You do not need a large amount of money to set this up, instead the only thing you will need is your time and devotion in crafting campaigns. Gathering an engaging community with the help of online marketing strategies is also a big advantage which lets you market your venture to a wider audience. You can have a direct contact with the online community and a chance to build a rapport with them if your followers and subscribers are on social media marketing pages. Out of all the advantages that have been observed, using your social media marketing channels as a platform for publicity has been the best one so far. This single platform has the potential to serve the purpose of two different dimensions of business; this saves you from an additional cost of PR. A social media marketing business is no less than the traditional media where you can advertise the products and service of the business with little amount of money.

Also, the rising trend of mobile apps cannot be ignored. The integration of social media marketing of businesses with mobile application software is at its peak. The access to mobile apps is easier than web; therefore, they are an easiest medium for being closer with people. The social media marketing companies are making the most of this trend. They have made it a source of their revenue stream.

The ease with which people can access social media marketing channels on cell phones is astonishing. People only have to pick their mobile and check the updates of online marketing channels they find on it. As a company, it’s your job to ensure that updates of your online marketing business get to their apps as well. The content should also be easy to read on both mobiles and web apps.

The social media venture should have interesting engagement building plans for the businesses, they are most likely to hire you as the permanent social media outsourcing partners which will reap several benefits for your online marketing business in the longer run. It is simple, creative and an emerging industry for the people looking forward to be an entrepreneur. The future is of social media marketing industry and businesses would most likely to outsource this operation to social media marketing ventures that are solely work for online marketing industry.


Even though, this industry has many advantages but the fact that they come with a certain price cannot be ignored. First of all, the fact that it takes a lot of convincing to businesses about importance of social media marketing channels for more profitability and wider reach. The idea of social media marketing is still alien to few people. They do not find it as a necessary aspect for the grooming of businesses. They see it as an overhead cost that is adding nothing to the overall profitability. This can be a biggest drawback for this industry.

Another weakness of this this sector includes maintaining the retention of the follower. The retention rate in social media marketing is quite less. You have to keep evolving your engagement strategies religiously in order to keep your audience hooked to your social media marketing channels otherwise they will lose interest really quick. Your content must be timely and interesting enough to keep them interested in your brand so they look forward to your updates. Your responsiveness has to be hundred percent in order to reply to their queries in no time otherwise the audience will get offended by not having their concerned answered. These things require playing an active role. A little mistake from your side would result in losing their interest right away.

Another concern that matters a lot in this regard is the balance that you try to create between your efforts and results. Sometimes your strategy to obtain the results do not work. Especially when a venture is just getting started. It becomes quite difficult to obtain results in the beginning no matter how well-crafted your strategies are; as social media is unpredictable at times. The key is to be patient with the results. You have to be regular with your messaging.


The social media industry is full of many opportunities that can yield remarkable results for any business. It serves as a platform to reach wider audience; those places where it is difficult to reach can also be accessed with the help of well-designed social media messaging. The online presence of your business holds a lot of importance for the online community who is eager to know about your startup and what it offers.

You will found a huge opportunity of expansion within this business. You can team up and collaborate with different big companies to help them strategize their social media channel. Your business has very minimum chances of not progressing as the social media marketing is a kind of trend that will be very popular in the future.

You can virtually penetrate into new geographical region for the sake of marketing of your business. It is easier to get access to as many people as you can with the help of these channels. Not only you can build relationship with your online audience regardless of geographical boundaries but you also have an opportunity to deliver the message across the borders, wherever the target audience exist.

To top it off, social media is becoming preferred medium for talking with your followers and overall online community. The days of filing a complaint by walking all over to the office are officially gone. You can easily gather information, feedback and complaint from your customer through your social media platforms.

The more followers and subscribers you have on your social media channels, the more it is necessary to get them to engage in your business. Social media is an interactive platform where you have to engage your online community so they can be converted into your customers eventually. This conversion requires to keep in touch with your online community and listen to their concerns regularly. It should come under your knowledge that what they are talking about your business, otherwise you can never figure out the areas on which you need to work.

Social media industry has paved the way for the establishment of whole new industry for businesses; that is, digital marketing industry. Emerging entrepreneurs and people with technical understanding of online world have found this opportunity quite appealing and have been entering the field since the inception of this industry. Digital marketing industry is an umbrella term that incorporates complete social marketing in itself along with few more prerequisites.


The biggest threat in this domain is the increasing competition that your business most likely to face. People have been adapting to the disruptive innovation changes and utilizing the most of it. The campaigns you have been promoting can be copied or your competitors can come up with even more influential campaign which could attract your customers.

Another threat that exists in this particular sector is the spamming of messages. People sometimes dislike the bombardment of messaging and it is a biggest turn off for your startup. You have to make sure when is the right time to deliver the updates and it should not be too frequent. The sponsored posts have its own drawbacks. It does not build a good image of brand thereby putting people off from following your posts on social channels.

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