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Sandwich Shop Business Plan

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Do you want to start sandwich shop business plan?

Executive Summary 

Company Summary


Marketing Analysis of Bookkeeper Business


Personnel plan

Financial Plan



Do you want to start sandwich shop business plan?

Do you want to start a sandwich shop? Well, the business is trendy and can surely help you in making a considerable profit, provided that you manage to overcome the huge competition ahead of you.

To strive among the well-known names in this and the related businesses, you have to come up either with unique ideas or a really strategic location. In any case, the first step will be to plan your business. So, if you need guidance regarding how to open sandwich shop, you can take help from this sample business plan of a sandwich business startup named, ‘Dallas Grills’.



Executive Summary 

2.1 The Business

Dallas Grills will be owned by Helena Walters, located in Dallas. It will basically a sandwich shop offering a variety of subs, burgers, and salads, with the facility of sitting inside, as well as buy and take away.


2.2 Management

Sandwich businesses need a defined plan to manage things like buying fresh and quality ingredients, preparing sandwiches and advertising to take the audience attention. In her sandwich shop business plan, Helena has decided to supervise the task of preparing eatables by herself and to hire a manager to manage operations other than preparation of food items.


2.3 Customers

Fortunately, we’ll be having our customers of every age group, living near our shop, working in the offices near us, students and passersby. In this sandwich shop business plan example, we, later on, will express the ways and competitive edges we’ll adopt to gain these customers.


2.4 Target of the Company

Our target will be to meet the standards of our customers and to be the best and most visited sandwich shop in the whole Dallas.

Company Summary

3.1 Company Owner

Helena Walters has diplomas in various kitchen related services from the International Culinary Center. She has worked for one year in a restaurant and has gained enough fame because of the dexterity she has.


3.2 Why the Business is being started

Helena is starting this business to present and enhance her skills in the food industry while making considerable earnings.


3.3 How the Business will be started

After making a detailed business plan for a sandwich shop, Helena will rent the space for her shop, hire the general manager and two assistants to help her in making required arrangements, advertisement and hiring other staff. Our startup summary is as follows:

Start-up Expenses 
Research and Development$32,750
Expensed Equipment$32,750
Start-up Assets$0
Cash Required$332,500
Start-up Inventory$32,625
Other Current Assets$232,500
Long-term Assets$235,000
Total Requirements$245,000
Start-up Expenses to Fund$11,875
Start-up Assets to Fund$15,000
Non-cash Assets from Start-up$18,750
Cash Requirements from Start-up$0
Additional Cash Raised$18,750
Cash Balance on Starting Date$21,875
Liabilities and Capital$0
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$0
Other Current Liabilities (interest-free)$0
Planned Investment$0
Investor 1$332,500
Investor 2$0
Additional Investment Requirement$0
Loss at Start-up (Start-up Expenses)$313,125
Total Funding$255,000


The services provided by Dallas Grills are enlisted with a little detail in this burger house business plan.

  • Variety of sandwiches including Bacon Sandwich, Cheese Sandwich, Grilled Cheese Sandwich, Tuna Sandwich, Clam Roll Sandwich, Club Sandwich, Patty Melt Sandwich, Italian Hero Sandwich, Breakfast Sandwich, and Cheese Steak Sandwich.

  • Ham Burger and Onion Smashed Burger

  • Salads

  • Soft Drinks

Our customers can enjoy our quality and delicious product while sitting inside the cafe or by taking away with them. They can also order us online to avail our home delivery services.



Marketing Analysis of Bookkeeper Business 

Before starting up a sandwich business, it is very important to study the demographics of the market in which you will be serving, especially if you are setting up a sandwich bar  in a big city. As there are many big names in the food business which have completely established by the course of time. So, you must be careful that you are choosing a place with no or at least fewer restaurants.

So, your success story for a sandwich bar depends upon the effectiveness of your sandwich business plan. To make an effective hamburger business plan, make sure that you are having this task done by a professional marketing analyst.


5.1 Marketing Segmentation

Instead of thinking how to start a sandwich bar, first, find out that who will be your customers. The way you will pave to meet their demands will surely answer your queries about how to start this new venture.

Dallas Grills has identified the following groups as our potential customers.


5.2.1 General Traffic: Our major customers will be the people who happen to pass by our cafe and decide to stay for a while to eat something. They will surely have a variety to choose the sandwich of their choice. Our food and the best environment will surely leave them with an exciting experience.

5.2.2 Students and Employees: The second biggest category of our target customers will comprise of the people who are either studying in the educational institutes near us or are working in a nearby office. We expect them to visit our shop in their lunchtime solo or with friends and have a great time while filling their appetite.

5.2.3 Local Residents: Despite being located in the commercial zone; we are not still far away from the residential community. So, the last category of our target customers will be the community living near to us. They are not only expected to come to our shop but also to avail our home delivery services.

The detailed market analysis of our potential customers is given in the following table:

Market Analysis
Potential CustomersGrowthYear 1Year 2Year 3Year 4Year 5CAGR
General Traffic32%11,43313,34416,55318,74520,54513.43%
Students & Employees48%22,33432,34443,66552,54466,43210.00%
Local Residents20%12,86714,43315,99917,56519,13115.32%


5.3 Business Target

Our target is to be the best and most renown sandwich center in whole Dallas. We also expect to open another branch within three years of the launch. Moreover, we aim at earning a profit margin of $10k per month by the end of the first year.


5.4 Product Pricing

Our prices are almost the same as our competitors as maintaining the quality of our products would not be possible if we have to compromise on prices. We believe that after trying our services for the first time, our customers will not mind spending cash over quality services.





After making the sandwich marketing plan, the next step is to create a strategy to target the identified customers. When you are starting your sandwich stand business, people don’t know about you in the initial stages. So, you have to identify the ways in your sandwich restaurant business plan  through which you can gain customers.

Very big names and fully established businesses will be there in our competition. Thus, Dallas Grills has come up with superb competitive edges and advertisement plan. You can take help from it even when you are looking for small sandwich shop business plan.


6.1 Competitive Analysis

Our biggest competitive advantage is our location. We are located in the commercial zone, nearer to educational institutions, residential community and above all linked with the streets which are thronged up with passersby even in early mornings and late nights.

Secondly, we’ll have a comfortable place to sit for our customers from where they can also see us preparing sandwiches for them. Our taste will be unique and people who will try our services for one time will surely come to us for the second time. Lastly, we’ll offer a home delivery service by receiving online payment through our website.


6.2 Sales Strategy

To advertise our services:

  • We’ll have large billboards outside our cafe demonstrating our delicious foods while increasing the appetite of spectators

  • We’ll carry out a campaign on social media through the pictures of our cafe, our foods, and the feedback of our customers

  • We’ll be offering a 35% discount for the first two days of our launch

  • We’ll send our delicious sandwiches to various companies and businesses located near us to get introduced


6.3 Sales Forecast

We expect our sales to increase by years due to the quality and taste we’ll be providing. Our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Sales Forecast   
Unit SalesYear 1Year 2Year 3
Soft Drinks265,450322,390393,320
TOTAL UNIT SALES3,494,1704,588,3704,807,410
Unit PricesYear 1Year 2Year 3
Soft Drinks$650.00$750.00$850.00
Soft Drinks$139,350$194,600$249,850
Direct Unit CostsYear 1Year 2Year 3
Soft Drinks$3.00$3.50$4.00
Direct Cost of Sales
Soft Drinks$19,400$67,600$115,800
Subtotal Direct Cost of Sales$1,294,100$1,699,400$2,104,700


6.4 Sales Monthly


6.5 Sales Yearly



Personnel plan

In this sandwich bar business plan, the staff, Dallas Grills will need is enlisted with a little detail. If you are starting a sandwich shop or a proper restaurant you can take help from it.


7.1 Company Staff

To ensure the proper quality and taste which Helena want to introduce through her sandwich bar, she has decided to supervise the food preparatory tasks by herself. Other staff which she’ll hire is as follows:

  • 1 Manager to manage overall operations of Dallas Grills

  • 4 Chefs to make sandwiches, burgers, and salads

  • 3 Waiters to serve and to perform packaging service

  • 1 Cashier to receive cash from the people

  • 1 Accountant to maintain financial records

  • 2 Drivers to perform home delivery services

  • 2 Cleaners to clean the dishes and facility

  • 2 Sales Executives responsible for advertising restaurant

  • 1 IT Expert to manage Dallas Grills’ website and social site


7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for the next three years.

 Personnel Plan   
Year 1Year 2Year 3
Sales Executives$63,300$70,000$76,700
IT Expert$85,000$92,000$109,000
Total Salaries$784,300$855,600$963,700

Financial Plan

Although starting a sandwich shop doesn’t require large investments, but still, the financial plan should not be ignored in starting a sandwich shop business plan. Your financial plan should envisage how you will be able to earn the expected profits and how you will be able to achieve your financial goals within the time period set by you.


8.1 Important Assumptions

 General Assumptions   
Year 1Year 2Year 3
Plan Month123
Current Interest Rate10.00%11.00%12.00%
Long-term Interest Rate10.00%10.00%10.00%
Tax Rate26.42%27.76%28.12%


8.2 Brake-even Analysis


 Brake-Even Analysis 
Monthly Units Break-even5530
Monthly Revenue Break-even$159,740
Average Per-Unit Revenue$260.87
Average Per-Unit Variable Cost$0.89
Estimated Monthly Fixed Cost$196,410


8.3 Projected Profit and Loss

 Pro Forma Profit And Loss   
Year 1Year 2Year 3
Direct Cost of Sales$15,100$19,153$23,206
TOTAL COST OF SALES$15,100 $19,153 $23,206
Gross Margin$293,969$366,781$439,593
Gross Margin %94.98%94.72%94.46%
Sales and Marketing and Other Expenses$1,850$2,000$2,150
Leased Equipment$0$0$0
Payroll Taxes$34,510$40,726$46,942
Total Operating Expenses$188,766$220,744$252,722
Profit Before Interest and Taxes$105,205$146,040$186,875
Interest Expense$0$0$0
Taxes Incurred$26,838$37,315$47,792
Net Profit$78,367$108,725$139,083
Net Profit/Sales30.00%39.32%48.64%


8.3.1 Profit Monthly


8.3.2 Profit Yearly


8.3.3 Gross Margin Monthly


8.3.4 Gross Margin Yearly


8.4 Projected Cash Flow


 Pro Forma Cash Flow   
Cash ReceivedYear 1Year 2Year 3
Cash from Operations
Cash Sales$40,124$45,046$50,068
Cash from Receivables$7,023$8,610$9,297
SUBTOTAL CASH FROM OPERATIONS$47,143 $53,651 $59,359
Additional Cash Received
Sales Tax, VAT, HST/GST Received$0$0$0
New Current Borrowing$0$0$0
New Other Liabilities (interest-free)$0$0$0
New Long-term Liabilities$0$0$0
Sales of Other Current Assets$0$0$0
Sales of Long-term Assets$0$0$0
New Investment Received$0$0$0
SUBTOTAL CASH RECEIVED$47,143 $53,651 $55,359
ExpendituresYear 1Year 2Year 3
Expenditures from Operations
Cash Spending$21,647$24,204$26,951
Bill Payments$13,539$15,385$170,631
SUBTOTAL SPENT ON OPERATIONS$35,296 $39,549 $43,582
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out$0$0$0
Principal Repayment of Current Borrowing$0$0$0
Other Liabilities Principal Repayment$0$0$0
Long-term Liabilities Principal Repayment$0$0$0
Purchase Other Current Assets$0$0$0
Purchase Long-term Assets$0$0$0
SUBTOTAL CASH SPENT$35,296 $35,489 $43,882
Net Cash Flow$11,551$13,167$15,683
Cash Balance$21,823$22,381$28,239


8.5 Projected Balance Sheet

 Pro Forma Balance Sheet   
AssetsYear 1Year 2Year 3
Current Assets
Accounts Receivable$12,613$14,493$16,373
Other Current Assets$1,000$1,000$1,000
TOTAL CURRENT ASSETS$201,259 $237,468 $273,677
Long-term Assets
Long-term Assets$10,000$10,000$10,000
Accumulated Depreciation$12,420$14,490$16,560
TOTAL ASSETS$198,839 $232,978 $267,117
Liabilities and CapitalYear 1Year 2Year 3
Current Liabilities
Accounts Payable$9,482$10,792$12,102
Current Borrowing$0$0$0
Other Current Liabilities$0$0$0
Long-term Liabilities$0$0$0
TOTAL LIABILITIES$9,482 $10,792 $12,102
Paid-in Capital$30,000$30,000$30,000
Retained Earnings$48,651$72,636$96,621
TOTAL CAPITAL$189,360 $222,190 $255,020
TOTAL LIABILITIES AND CAPITAL$198,839 $232,978 $267,117
Net Worth$182,060$226,240$270,420


8.6 Business Ratios

 Ratio Analysis    
Year 1Year 2Year 3Industry Profile
Sales Growth4.35%30.82%63.29%4.00%
Percent of Total Assets4.35%4.71%5.80% 9.80%
Accounts Receivable5.61%4.71%3.81%9.70%
Other Current Assets1.75%2.02%2.29%27.40%
Total Current Assets138.53%150.99%163.45%54.60%
Long-term Assets-9.47%-21.01%-32.55%58.40%
TOTAL ASSETS100.00%100.00%100.00%100.00%
Current Liabilities4.68%3.04%2.76%27.30%
Long-term Liabilities0.00%0.00%0.00%25.80%
Total Liabilities4.68%3.04%2.76%54.10%
NET WORTH99.32%101.04%102.76%44.90%
Percent of Sales
Gross Margin94.18%93.85%93.52%0.00%
Selling, General & Administrative Expenses74.29%71.83%69.37%65.20%
Advertising Expenses2.06%1.11%0.28%1.40%
Profit Before Interest and Taxes26.47%29.30%32.13%2.86%
Main Ratios
Total Debt to Total Assets2.68%1.04%0.76%67.10%
Pre-tax Return on Net Worth66.83%71.26%75.69%4.40%
Pre-tax Return on Assets64.88%69.75%74.62%9.00%
Additional RatiosYear 1Year 2Year 3
Net Profit Margin19.20%21.16%23.12%N.A.
Return on Equity47.79%50.53%53.27%N.A.
Activity Ratios
Accounts Receivable Turnover4.564.564.56N.A.
Collection Days9299106N.A.
Inventory Turnover19.722.5525.4N.A.
Accounts Payable Turnover14.1714.6715.17N.A.
Payment Days272727N.A.
Total Asset Turnover1.841.551.26N.A.
Debt Ratios
Debt to Net Worth0-0.02-0.04N.A.
Current Liab. to Liab.111N.A.
Liquidity Ratios
Net Working Capital$120,943$140,664$160,385N.A.
Interest Coverage000N.A.
Additional Ratios
Assets to Sales0.450.480.51N.A.
Current Debt/Total Assets4%3%2%N.A.
Acid Test23.6627.0130.36N.A.
Sales/Net Worth1.681.290.9N.A.
Dividend Payout000N.A.



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