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Pizzeria Business Plan Sample

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Frequently asked questions of pizzeria

Executive Summary

Company Overview and Description 


Market Analysis


Marketing plan

Financial plan

How to order writing business plan pizzeria




Everyone loves pizza, but as with any business, passion alone will not make it a success. Starting a restaurant business is a high cost proposition, so the pizzeria business plan will need an in-depth financial section. The financial plan includes detailed information on the projected revenues and expenses, hourly labor costs, start-up capital expenses, equipment investments, and much more.

A detailed personnel plan is required because a staff shortage can quickly hurt a pizzeria’s ability to provide quality and timely customer service.

Many restaurants do fail, unfortunately, so banks and private investors will carefully analyze sales projections and break-even analysis in relationship to the targeted market and competition. As experienced investors, they can spot overly ambitious projections, so ensure your financial statements are well researched and realistic.


Frequently asked questions of pizzeria


  • Are business plans for a start-up, franchise or expansion of existing business?

  • Does the pizzeria follow a dine-in, takeout, or delivery model or any combination of the three types of services?

  • How will the pizzeria brand itself to differentiate the business from the competition, i.e. upscale, local and friendly, family-oriented, healthy or organic ingredients, etc?

  • Who are the direct competitors? Are grocery stores indirect competitors?

  • What are the menu options and pricing? Will more than pizza be offered?

  • What suppliers will provide recipe ingredients and restaurant supplies‘? How will rising commodity prices be managed and controlled over the long-term?

  • Where will the pizzeria be located, and will the space be leased or the building purchased? ls there a floorpan?

  • Does the local market analysis show projected population growth providing the business new opportunities for future growth?

  • Does your pizza shop business plan should clearly indicate how much money is needed for start-up and pre-opening costs?

  • ls the specific target market segment identified, and what are the demographics of those who will be likely customers‘?

  • How much money will be invested in equipment, including ovens, stoves, drink machines, dining area furniture, etc.?

  • How will the pizzeria be marketed and advertised, and what promotions are planned to attract customers, i.e. special events, meal coupons and discounts, rotating menu, frequent buyer cards, etc?




Executive Summary

Your executive summary is a broad overview of the business plan for a pizza shop and should give the reader just enough information to make them want to read more.

For this reason, it is normally written last, using one or two lines from each of the other sections of the business plan.

It’s important to grab the reader’s attention, so show your passion for the business and the market sector knowledge you have that will make it a success.


Company Overview and Description

Setting up your company correctly from the very beginning will pay dividends in the long run. This section is often the shortest in your business plan, but very important.

Provide a brief summary of the whole company, and a short history for an existing company or the reason for forming the company if a new business.

Explain the type of business structure, such as a partnership or limited company, and who owns the company. Your pizza place business plan should also describe the physical location of your business and whether the premises are rented or bought.



The services section of your pizza parlor business plan should describe what you are offering your customers. Will the business be a restaurant only, takeout only or a combination of the two? Will you offer delivery services? Do you intend to expand the range of services in the future? Perhaps an online ordering system will make you stand out from the competitors?


Market Analysis

Knowing the local market is essential to your success and a business plan for a pizza establishment must include detailed information on this.

What is your local competition and how will your business stand out from the crowd? Will your business have a unique selling point missed by the others?

Is the business sector for pizza restaurants in your area growing or shrinking? What is driving the market and how can you make sure your business thrives against the competition?



This section of your pizza takeaway business plan should describe the management structure within the company and give more information on the people holding important roles.

Describe who is in charge of marketing, sales, administration and other areas that require management. For the critical roles, give details of the persons experience in the business area, their qualifications and why they are suitable for the job. A copy of their CV can also be included along with details of their remuneration package.

This may seem excessive, but if your business plan is being written to interest investors then a qualified management team is essential to your success.

Provide an organizational chart, showing top management right down to the staff making and selling the pizza.


Marketing plan

Information in this section should cover the 4 Ps of marketing: product, price, place and promotion. The 4 Ps cover what you are selling, the pricing structure, where you will sell your products from and how you contact your target market.

A business plan for a pizza shop will need to cover each of these aspects in detail to convince the reader that you know your target market and have a solid plan to make sure your customers find your business.


Financial plan

If you need investors to provide start-up funding, then your pizzeria business plan must include key accounting reports showing the business viability.

The income statement or P&L gives an overview of your company’s income and expenses, showing the net income. For a new business, an estimation will need to be generated for the coming year.

The balance sheet is a snapshot of the financial position at a specific time and shows what you own, what is owed to you and what you owe to others.

Last, the cash flow statement covers a specific time period, such as a quarter, and your income and expenses during that period.

Taken together, the reports should persuade your investors that the company will make a profit.


How to order writing business plan pizzeria

OGS Capital consultants are experts in the development of a variety of business plans for restaurant start-ups and expansions. If you are ready to prepare a business plan for a pizza restaurant, simply complete the online contact form to get the process started.


Download example pizzeria business plan pdf


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