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Pizzeria Business Plan

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Everyone loves pizza, but that is not enough to guarantee the success of a pizza restaurant. Starting a restaurant business is a high cost proposition, so the pizzeria business plan will need an in-depth financial section that includes detailed information on the projected revenues and expenses, hourly labor costs, startup capital expenses, equipment investments, and much more. A detailed personnel plan is required because a staff shortage can quickly hurt a pizzeria’s ability to provide quality and timely customer service. Many restaurants do fail, unfortunately, so banks and private investors will carefully analyze sales projections and breakeven analysis in relationship to the targeted market and competition. As experienced investors, they can spot overly ambitious projections.


Our approach to the pizzeria business plan

The pizzeria business plan will answer many other critical issues concerning the startup or expansion of a restaurant, including:

  • Are business plans for a startup, franchise or expansion of existing business?

  • Does the pizzeria follow a dine-in, take-out, or delivery model or any combination of the three types of services?

  • How will the pizzeria brand itself to differentiate the business from the competition, i.e. upscale, local and friendly, family-oriented, healthy or organic ingredients, etc.?

  • Who are the direct competitors? Are grocery stores indirect competitors?

  • What are the menu options and pricing? Will more than pizza be offered?

  • What suppliers will provide recipe ingredients and restaurant supplies? How will rising commodity prices be managed and controlled over the long-term?

  • Where will the pizzeria be located, and will the space be leased or the building purchased? Is there a floor plan?

  • Does the local market analysis show projected population growth, providing the business new opportunities for future growth?

  • How much money is needed for startup and pre-opening costs?

  • Is the specific target market segment identified, and what are the demographics of those who will be likely customers?

  • How much money will be invested in equipment, including ovens, stoves, drink machines, dining area furniture, etc.?

  • How will the pizzeria be marketed and advertised, and what promotions are planned to attract customers, i.e. special events, meal coupons and discounts, rotating menu, frequent buyer cards, etc.?

Many restaurants now integrate online and offline marketing strategies. For example, a brick-and-mortar restaurant will have a website where people can download the menu, join a customer rewards program, order home delivery, find posted hours, and so on. The website can be linked to social media like Facebook, giving the restaurant a marketing boost through networking. A critical section of the business plan discusses the business owner’s experience in the food industry.  It is very important for the pizzeria business plan to describe the owner and management educational backgrounds and experience in the restaurant industry because of the high failure rate among restaurants.

OGS Capital consultants are experts in the development of a variety of business plans for restaurant startups and expansions. If you are ready to prepare a pizzeria business plan, simply complete the online contact form to get the process started.
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