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Karaoke Business Plan

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Like marketing analysis, sales strategy is also an important component of a karaoke business plan so it must be thought through before starting your venture. After you have learned how to start karaoke business, you now have to decide how you will attract your customers, compete with your competitors and flourish your business.


6.1 Competitive Analysis

Although we have a tough competition, we have entered the market with several competitive aspects. Our prices are reasonable. We have many activities as well as lounges for those who are shy to sing songs. Our biggest competitive advantage lies in the safe and fine environment maintained by our responsible staff.


6.2 Sales Strategy

We will attract our customers towards us through various efforts, such as:

  • We will arrange themed musical nights for the young people

  • We will advertise our bar through mass and social media

  • We will offer discounts on the membership for the first three months of the launch


6.3 Sales Forecast

Karaoke Business Plan - Unit Sales

Sales Forecast   
Unit SalesYear 1Year 2Year 3
Karaoke Night1,887,0302,680,3202,588,240
Bowling Alley Games802,370815,430823,540
Bar & Restaurant539,3207702301,002,310
Video Games265,450322,390393,320
TOTAL UNIT SALES3,494,1704,588,3704,807,410
Unit PricesYear 1Year 2Year 3
Karaoke Night$140.00$150.00$160.00
Bowling Alley Games$600.00$800.00$1,000.00
Bar & Restaurant$700.00$800.00$900.00
Video Games$650.00$750.00$850.00
Karaoke Night$2,149,800$2,784,000$3,383,200
Bowling Alley Games$120,050$194,500$268,500
Bar & Restaurant$50,110$71,600$93,000
Video Games$139,350$194,600$249,850
Direct Unit CostsYear 1Year 2Year 3
Karaoke Night$0.70$0.80$0.90
Bowling Alley Games$0.40$0.45$0.50
Bar & Restaurant$0.30$0.35$0.40
Video Games$3.00$3.50$4.00
Direct Cost of Sales
Karaoke Night$989,300$1,839,000$2,679,700
Bowling Alley Games$66,600$119,900$173,200
Bar & Restaurant$17,900$35,000$52,100
Video Games$19,400$67,600$115,800
Subtotal Direct Cost of Sales$1,294,100$1,699,400$2,104,700


6.4 Sales Monthly

Karaoke Business Plan - Sales Monthly


6.5 Sales Yearly

Karaoke Business Plan - Sales Yearly


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