Horse Training Business Plan Sample

Horse training business plan for starting your own business own

A business plan for horse training is very important for the success of a venture as specialized businesses like this require not only significant investment for finance but also for land, equipment, and trained personnel. It can also be hard to make sure that the business ends up as a success as it has a relatively smaller target market.

Folks who are naturally drawn to the horse training business are often animal lovers that want to turn their passions into a business. However, this business requires much more than a person’s ability to care for a horse. Hence, you must develop a comprehensive business plan for angel investors who would offer funds for the startup.

You may use this horse training business plan sample designed for Majestic Gallops as a reference point. It will address your queries about starting a horse boarding business plan.

Executive Summary

Majestic Gallops caters to the needs of different horses through specialized training and breeding programs through which the horses can get maximum benefit. In this horse training business plan template, you will find tips related to starting and running a horse business.

2.1 The Business

Majestic Gallops began as a part-time interest and effort while Brianna Holland, the owner, completed her studies side by side. Focusing on horse breeding and training, Majestic Gallops will try its best to fulfill client requirements for top training of their favorite equines.

2.2 Management of horse training business

Because of changes in Pennsylvania’s thoroughbred racing program, the demand for quality services has increased dramatically. Developing a business plan helps a business owner to think about the business in more overall terms concerning finances and logistics as well. This horse training schedule template highlights the importance of strategic planning, documentation, and specialization, which are the keys to a horse training business’s success.

2.3 Customers of horse training business

Irrespective of whether you have a business consulting services company or a working on a business plan for pet photography, you need to know who your target audience is. Majestic Galloping has the following customer groups as its target market:

• Horse Owners
• Riding Clubs
• Sportsmen
• Horse Buyers

2.4 Business Target

The long-term objective of the company is to be included in the best 10 horse training facilities in both the US and Pennsylvania. Defining goals for the business will answer most of the questions regarding how to start a horse training business, as it will help you analyze what steps you need to take to meet those goals.

Franchise Business Plan

Helps the franchisee get business case approval from the franchisor

Company Summary

3.1 Company Owner

The owner Brianna Holland, being formally educated in equine science, has also worked within the equine industry for over 20 years.  Majestic Galloping was officially formed as a thoroughbred facility two years ago.

3.2 Reason For Starting the Business

A horse training business can prove to be very lucrative provided that you love equines with a passion to train them. A lot of people own horses but don’t have the time or skill needed to train them. Since Brianna spent her childhood in the countryside and also has a great love for equines, starting a business catered to horses was a natural step for her.

3.3 How the horse training business will be started

Compiling a horse training facility business plan is the setting stone for a company. It requires an analysis of all the available and needed factors of production. It highlights the steps necessary to start a business, listed below as a part of the horse training business plan sample.

Step1: Organize your ideas

Your horse training business plan should look atthe startup of the business through a minimum of five years of projections to consider all income and expenses your business will create. This helped Majestic Galloping to set up successfully and present its plan to its stakeholders such as lenders, attorneys, financial advisers, etc.

Step2: Define your Mission Statement

A mission statement highlights the inherent values of a company as well as the goals it wants to achieve, both short-term and long-term.  For instance, a pet hotel business plan would have a mission statement to provide utmost care to the pets their owners are boarding. This is not something crucial to the legalities of a business but it is an essential part of a company’s brand identity. Majestic Gallops’ mission statement is to provide top-notch training to every horse on board.

Step3: Brainstorm ideas for your Marketing plan

To develop a marketing plan that fulfills all the requirements of your business, you will need to understand both your target market and all of your competitors. In this horse training business plan sample, you will find the marketing strategies developed for Majesty Gallops that will last the business at least for the next five years.

Step4: Establish a Web Presence

Today, having a web presence as one of the sales strategies in your horse trainer business plan is essential. Web presence will help Majestic Gallops’ business connect with horse owners and buyers from different demographics and increase sales potential.

Step5: Build your resources

This sample business plan for horse training gives an overview of personnel management that will guide you on how to sort your resources.

Start-up Expenses
Legal	$114,400
Consultants	$0
Insurance	$25,100
Rent	$31,400
Research and Development	$10,000
Expensed Equipment	$52,200
Signs	$3,400
TOTAL START-UP EXPENSES	$236,500
Start-up Assets	$214,400
Cash Required	$181,000
Start-up Inventory	$35,100
Other Current Assets	$251,000
Long-term Assets	$211,400
TOTAL ASSETS	$892,900
Total Requirements	$1,129,400
START-UP FUNDING
Start-up Expenses to Fund	$236,500
Start-up Assets to Fund	$892,900
TOTAL FUNDING REQUIRED	$1,129,400
Assets
Non-cash Assets from Start-up	$1,142,400
Cash Requirements from Start-up	$115,100
Additional Cash Raised	$50,000
Cash Balance on Starting Date	$35,000
TOTAL ASSETS	$1,342,500
Liabilities and Capital
Liabilities	$18,100
Current Borrowing	$0
Long-term Liabilities	$0
Accounts Payable (Outstanding Bills)	$61,500
Other Current Liabilities (interest-free)	$0
TOTAL LIABILITIES	$79,600
Capital
Planned Investment	$1,129,400
Investor 1	$0
Investor 2	$0
Other	$0
Additional Investment Requirement	$0
TOTAL PLANNED INVESTMENT	$1,129,400
Loss at Start-up (Start-up Expenses)	$133,500
TOTAL CAPITAL	$1,262,900
TOTAL CAPITAL AND LIABILITIES	$1,342,500
Total Funding	$1,129,400

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Services of horse training business

Before starting a horse business, you must streamline the services you are planning to offer. This helps position your brand correctly and effectively reach out to potential customers. Under this sample business plan for horse training, Majestic Gallops will provide the following services:

• Boarding Facilities

Under its horse training and boarding business plan, Majestic Gallops aims to provide a trusted center where you can leave and take your horses anytime. Free transportation will be provided to transport horses from your location to our center. The facility will charge its customers based on the number of days they want to board their horses.

• Breeding and raising horses

Equine breeders plan horses’ mating or assisted reproduction in improving or maintaining specific breed characteristics over several generations or produce offspring with desired traits, like speed, strength, color, or behavior.

• Horse Training

Using a comprehensive horse trainer business plan, Majestic Gallops will hire the training experts to assist horse owners. Horse owners usually love riding their equines but have neither the patience nor the skill to actually train their horses. Thus, they need a business to cater to this need.

• Consultancy services

Majestic Gallops will offer consultancy services for new owners or those returning to the joy of horse ownership later in life. Consultancy services will focus on developing and managing horses to optimize health, well-being, and safety.

Marketing Analysis of horse training business

5.1 Market Trends

The horse industry forms a huge part of the US’s economy as it engages 4 million people and there are about 9 million horses in the US alone that needs care and training regularly. A few decades ago, only the affluent and wealthy could afford horses. However, now, even people with an average income of $60k-$70k own horses. Given the market trends, the idea to start a horse business is a good idea.

5.2 Marketing Segmentation

Common characteristics of a market segment include interests, lifestyle, age, gender, etc. It is essential to identify them to determine your target market. In this sample equine business plan powerpoint, the following are the customer groups that are identical to those identified while starting dog training business plan:

Business Plan for Investors

5.2.1 Horse owners

Majestic Gallops will target horse owners who lack the expertise needed to train their horses. Our professional staff will help train the horses that are fit for riding and are accustomed to listening to the owner’s command. We use a equine business plan that is holistic.

5.2.2 Riding Clubs

Various riding and saddle clubs in the city will purchase their horse from our horse farm. We will be well-known for having top-notch breeds available at our boarding facility. We will negotiate with these clubs while starting an equestrian business

5.2.3 Sportsmen

All those who want to do horse riding by profession will come to us for consultancy services. We will offer comprehensive advice on what sort of breeds suit them the most and what steps they need to take for the well-being of their horses – that will lead them to win the races.

5.2.4 Horse Buyers

Regardless of their profession and interests, horse buyers from various areas visit to check out the crossbred and pure-bred horses we have in our boarding. We will advise them on what breed suits them the best and then help them purchase amongst the best options. Horse buyers are important customer groups for equine business plans.

Market Analysis
Potential Customers	Growth	Year 1	Year 2	Year 3	Year 4	Year 5	CAGR
Horse Owners	40%	41,200	49,440	59,328	71,194	85,432	10.00%
Riding Clubs	35%	31,200	37,440	44,928	53,914	64,696	10.00%
Sportsmen	17%	22,100	26,520	31,824	38,189	45,827	10.00%
Horse Buyers	8%	10,100	12,120	14,544	17,453	20,943	11.00%
Total	100%	104,600	125,520	150,624	180,749	216,899	10%

5.3 Business Target

• Expand our boarding facility by 15% in 2 years
• Acquire resources for various cross-breeding techniques within one year of business operations
• Capture 25% of the market share within two years of operation
• Sign contracts with all of the leading riding clubs in the city

5.4 Product Pricing

To gain the needed customers for the first few months of our business and increase attention, equestrian center business plan employs an introductory pricing strategy. But time, pricing will adjust with the market rates.

Marketing Strategy of horse training business

Marketing is the backbone of every business as it is the thing that generates the finances needed to run the business and scale it. Since marketing is vital to the survival of a business, Majestic Gallops will take multiple routes towards the use of this asset.

To engage the market, Majestic Gallops will analyze its customer base as well as its competitors to gain insights into the best ways to penetrate the market. This will help the business do well not just in Pennsylvania but also in the general equine market of the US. These details will be a part of the horse training business plan for Majestic Gallops.

6.1 Competitive Analysis

• As per this equine business plan sample, Majestic Gallops will invest in employees that put customer satisfaction at the top.
• Our programs are specialized for each horse so that they can get the best support and training for the best results.
• Our expanded facility will offer world-class amenities in a conveniently accessible location for local and East Coast regional commutes. Our location is our equestrian facility business plan’s USP.
• We will provide excellent customer support to engage in a long-lasting business-customers relationship. We will also try to cater to all of our customer’s requirements in the best way possible.

6.2 Sales Strategy

This horse training business plan sample includes the following sales strategies:

• Ensure that the business has exposure in the horse training industry
• Ensure that the customers can easily find the business on the web and in other directories
• Engage in direct marketing
• Advertise the business on social media, through posters, newspapers, magazines, etc.

6.3 Sales Monthly

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6.4 Sales Yearly

6.5 Sales Forecast

Sales Forecast
Unit Sales	Year 1	Year 2	Year 3
Boarding Facilities	850	901	955
Breeding & Raising	750	795	843
Horse Training	850	901	955
Consultancy Services	350	371	393
TOTAL UNIT SALES	2,800	2,968	3,146
Unit Prices	Year 1	Year 2	Year 3
Boarding Facilities	$650.00	$754.00	$874.64
Breeding & Raising	$550.00	$638.00	$740.08
Horse Training	$750.00	$870.00	$1,009.20
Consultancy Services	$1,500.00	$1,740.00	$2,018.40
Sales
Boarding Facilities	$552,500.00	$679,354.00	$835,333.68
Breeding & Raising	$412,500.00	$507,210.00	$623,665.42
Horse Training	$637,500.00	$783,870.00	$963,846.55
Consultancy Services	$525,000.00	$645,540.00	$793,755.98
TOTAL SALES	$2,127,500.00	$2,615,974.00	$3,216,601.63
Direct Unit Costs	Year 1	Year 2	Year 3
Boarding Facilities	$200.00	$220.00	$231.00
Breeding & Raising	$200.00	$220.00	$231.00
Horse Training	$300.00	$330.00	$346.50
Consultancy Services	$450.00	$495.00	$519.75
Direct Cost of Sales
Boarding Facilities	$170,000.00	$198,220.00	$220,618.86
Breeding & Raising	$150,000.00	$174,900.00	$194,663.70
Horse Training	$255,000.00	$297,330.00	$330,928.29
Consultancy Services	$157,500.00	$183,645.00	$204,396.89
Subtotal Direct Cost of Sales	$732,500.00	$854,095.00	$950,607.74

Personnel plan of horse training business

Since the business requires trained personnel to care for horses, Majestic Gallops will either hire competent people who can adequately train horses or train employees themselves for the best service. Hiring trained employees comes at a cost, as mentioned in this horse business plan, but the business will try to achieve a balance.

7.1 Company Staff

Under this business plan for horse training, these positions will be hired for:

• Manager
• Training Instructors
• Barn Farriers
• Customer Care Executives
• Cleaners

7.2  Average Salary of Employees

Personnel Plan
	Year 1	Year 2	Year 3
Manager	$30,000	$33,000	$36,300
Training Instructors	$235,000	$258,500	$284,350
Barn Farriers	$145,000	$159,500	$175,450
Customer Care	$62,500	$68,750	$75,625
Cleaners	$42,500	$46,750	$51,425
Total Salaries	$515,000	$566,500	$623,150

Financial Plan of horse training business

As per this horse training business plan sample, Majestic Gallops will build on its profits by scaling up the business. One way of expansion would be to offer more services in the current business. Another way is to open more branches of Majestic Gallops across the US. Majestic Gallops currently only provides services so it can also be expanded for more revenue by including inventory and long-term care services.

This information on the horse training business plan helps financial investors decide whether they want to invest or not. Majestic Gallops horse riding business plan is quite like a business plan of dog walking.

8.1 Important Assumptions

General Assumptions
	Year 1	Year 2	Year 3
Plan Month	1	2	3
Current Interest Rate	8.12%	8.20%	8.26%
Long-term Interest Rate	8.40%	8.44%	8.47%
Tax Rate	24.03%	24.21%	24.60%
Other	0	0	0

8.2 Break-even Analysis

Break-Even Analysis
Monthly Units Break-even	5340
Monthly Revenue Break-even	$132,500
Assumptions:
Average Per-Unit Revenue	$231.00
Average Per-Unit Variable Cost	$0.62
Estimated Monthly Fixed Cost	$163,800

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8.3 Projected Profit and Loss

Pro Forma Profit And Loss
	Year 1	Year 2	Year 3
Sales	$2,127,500	$2,615,974	$3,216,602
Direct Cost of Sales	$732,500	$854,095	$950,608
Other	$0	$0	$0
TOTAL COST OF SALES	$732,500	$854,095	$950,608
Gross Margin	$1,395,000	$1,761,879	$2,265,994
Gross Margin %	65.57%	67.35%	70.45%
Expenses
Payroll	$515,000	$566,500	$623,150
Sales and Marketing and Other Expenses	$145,000	$148,000	$156,000
Depreciation	$2,300	$2,350	$2,500
Leased Equipment	$0	$0	$0
Utilities	$2,900	$3,000	$3,100
Insurance	$2,100	$2,100	$2,100
Rent	$2,900	$3,000	$3,200
Payroll Taxes	$24,000	$25,000	$27,000
Other	$0	$0	$0
Total Operating Expenses	$694,200	$749,950	$817,050
Profit Before Interest and Taxes	$700,800	$1,011,929	$1,448,944
EBITDA	$700,800	$1,011,929	$1,448,944
Interest Expense	$0	$0	$0
Taxes Incurred	$140,160	$202,386	$289,789
Net Profit	$560,640	$809,543	$1,159,155
Net Profit/Sales	26.35%	30.95%	36.04%

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

Pro Forma Cash Flow
Cash Received	Year 1	Year 2	Year 3
Cash from Operations
Cash Sales	$51,000	$55,080	$59,486
Cash from Receivables	$22,000	$23,760	$25,661
SUBTOTAL CASH FROM OPERATIONS	$73,000	$79,570	$85,936
Additional Cash Received
Sales Tax, VAT, HST/GST Received	$0	$0	$0
New Current Borrowing	$0	$0	$0
New Other Liabilities (interest-free)	$0	$0	$0
New Long-term Liabilities	$0	$0	$0
Sales of Other Current Assets	$0	$0	$0
Sales of Long-term Assets	$0	$0	$0
New Investment Received	$0	$0	$0
SUBTOTAL CASH RECEIVED	$74,000	$79,000	$85,000
Expenditures	Year 1	Year 2	Year 3
Expenditures from Operations
Cash Spending	$42,000	$42,000	$45,000
Bill Payments	$27,000	$28,000	$31,000
SUBTOTAL SPENT ON OPERATIONS	$69,000	$70,000	$76,000
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out	$0	$0	$0
Principal Repayment of Current Borrowing	$0	$0	$0
Other Liabilities Principal Repayment	$0	$0	$0
Long-term Liabilities Principal Repayment	$0	$0	$0
Purchase Other Current Assets	$0	$0	$0
Purchase Long-term Assets	$0	$0	$0
Dividends	$0	$0	$0
SUBTOTAL CASH SPENT	$69,000	$74,520	$80,482
Net Cash Flow	$21,000	$23,000	$25,000
Cash Balance	$27,000	$30,000	$33,000

8.6 Projected Balance Sheet

Pro Forma Balance Sheet
Assets	Year 1	Year 2	Year 3
Current Assets
Cash	$275,000	$308,000	$338,800
Accounts Receivable	$24,000	$26,880	$30,213
Inventory	$4,300	$4,816	$4,900
Other Current Assets	$1,000	$1,000	$1,000
TOTAL CURRENT ASSETS	$282,000	$315,840	$355,004
Long-term Assets
Long-term Assets	$10,000	$10,000	$10,000
Accumulated Depreciation	$19,400	$21,728	$24,444
TOTAL LONG-TERM ASSETS	$24,400	$27,328	$30,744
TOTAL ASSETS	$294,000	$329,280	$370,440
Liabilities and Capital	Year 4	Year 5	Year 6
Current Liabilities
Accounts Payable	$18,700	$20,944	$23,541
Current Borrowing	$0	$0	$0
Other Current Liabilities	$0	$0	$0
SUBTOTAL CURRENT LIABILITIES	$19,000	$21,280	$23,919
Long-term Liabilities	$0	$0	$0
TOTAL LIABILITIES	$15,000	$16,800	$18,883
Paid-in Capital	$30,000	$30,000	$31,000
Retained Earnings	$53,000	$57,770	$63,547
Earnings	$193,400	$210,806	$231,887
TOTAL CAPITAL	$285,000	$310,650	$341,715
TOTAL LIABILITIES AND CAPITAL	$300,000	$329,280	$370,440
Net Worth	$293,400	$319,806	$351,787

8.7 Business Ratios

Ratio Analysis
	Year 1	Year 2	Year 3	INDUSTRY PROFILE
Sales Growth	7.25%	8.03%	8.90%	3.00%
Percent of Total Assets
Accounts Receivable	9.21%	10.20%	11.31%	9.80%
Inventory	5.39%	5.97%	6.62%	9.90%
Other Current Assets	2.11%	2.34%	2.59%	2.40%
Total Current Assets	149.80%	151.00%	152.00%	158.00%
Long-term Assets	11.55%	11.60%	11.64%	12.00%
TOTAL ASSETS	100.00%	100.00%	100.00%	100.00%
Current Liabilities	4.90%	4.94%	4.98%	4.34%
Long-term Liabilities	0.00%	0.00%	0.00%	0.00%
Total Liabilities	7.59%	7.65%	7.72%	7.38%
NET WORTH	100.45%	101.25%	102.19%	110.00%
Percent of Sales
Sales	100.00%	100.00%	100.00%	100.00%
Gross Margin	94.60%	97.15%	99.87%	99.00%
Selling, General & Administrative Expenses	93.56%	96.09%	98.78%	97.80%
Advertising Expenses	1.52%	1.56%	1.60%	1.40%
Profit Before Interest and Taxes	41.50%	42.62%	43.81%	33.90%
Main Ratios
Current	34	35	36	32
Quick	33	33.8	34.645	33
Total Debt to Total Assets	0.18%	0.18%	0.17%	0.40%
Pre-tax Return on Net Worth	74.08%	74.89%	75.00%	75.00%
Pre-tax Return on Assets	96.30%	101.12%	106.17%	111.30%
Additional Ratios	Year 1	Year 2	Year 3
Net Profit Margin	33.56%	34.60%	35.67%	N.A.
Return on Equity	55.80%	57.53%	59.31%	N.A.
Activity Ratios
Accounts Receivable Turnover	7.7	7.8	7.8	N.A.
Collection Days	100	100	100	N.A.
Inventory Turnover	32.4	34.02	35	N.A.
Accounts Payable Turnover	15.6	16	16.3	N.A.
Payment Days	27	27	27	N.A.
Total Asset Turnover	2.5	2.5	2.6	N.A.
Debt Ratios
Debt to Net Worth	-0.04	-0.03	-0.04	N.A.
Current Liab. to Liab.	1	1	1	N.A.
Liquidity Ratios
Net Working Capital	$244,000	$257,664	$272,093	N.A.
Interest Coverage	0	0	0	N.A.
Additional Ratios
Assets to Sales	0.85	0.87	0.89	N.A.
Current Debt/Total Assets	1%	0%	0%	N.A.
Acid Test	29	29.12	29.16	N.A.
Sales/Net Worth	2.1	2.2	2.2	N.A.
Dividend Payout	0	0	0	N.A.

Other Ideas for Revenue Generation

Besides animal instruction and selling tack and suppliers, stable owners have other options for increasing revenue. For example, some owners buy and sell horses, in addition to instructing riders. In that case it is important to identify the breeds and sources, and where they will be sold.

Another option is to train the animals, as well as riders, for recreational riding or for participation in equestrian events. To earn extra money, there are also trainers who travel and personally compete in events for money, and they use the experiences to enhance marketing. Being professionally recognized is valuable to the marketing efforts. Customers must put a certain amount of trust in trainers and like knowing the trainer has been recognized by others as professional and competent.

It is important to consider each operational detail with great care when preparing the marketing strategy for horse training. How much insurance is needed? Who will manage the website design and maintenance? Who will maintain social media sites? Is there room for expansion in a few years? Who will provide the veterinarian services in the event an animal develops a medical issue?

FAQ

• How do I start a horse training business plan?

Becoming a horse trainer usually requires specialized training or a degree related to equine care and sciences. Once you fulfill this requirement, you can work on your business plan for horse training with the help of a business consultancy firm. Its like starting a doggie daycare business plan.

• How to write a business plan for a horse training?

This horse training business plan sample gives an idea of what headings to take care of while writing a plan. You may refer to a business plan writing expert to take care of the details.

Download Horse Training Business Plan Sample in pdf