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Creating a Business Plan

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The process of creating a business plan is part science and part art. The science applies to the process, and the art applies to the method of presentation. Like any science project, the process of researching the and preparing the business plan is iterative, and it reveals weak points or potential problems, generates new ideas, and pinpoints whether the time and investment is worth the expected end result. The art of a business plan lies in how the information is conveyed to potential investors to pique their interest and encourage their financial investment. When completed, the business plan serves as a business tool to help keep the company on track as it pursues its goals.

The business plan has three main components, which are the business description, the market and market positioning section, and the financial section. Of course, each of these major sections is subdivided, and each subsection expands on the business concept.

  • Executive Summary – should have an immediate impact on the reader as it describes the business concept and products and services to be sold

  • Business Description – provides more detail like the industry involved, the target market and the justification for the business concept

  • Marketing Section – explains the target market in detail and the strategies that will be used to meet sales goals

  • Competitive Analysis – aligns the business in relation to its competitors

  • Operations Section – describes how the business will operate on a day-to-day basis and the management and staffing plan

  • Financial section – projects net profits and/or losses, the balance sheet and cash flow for at least the next five years

Our approach to creating a business plan

There are usually tables, figures, drawings or other material included also. Of course, creating a business plan that is ideal for the proposed enterprise depends on the type of new business or project involved. Each plan must be customized, which might mean adding more sections or financial statements or presenting information in a creative way. One of the purposes of the business plan is usually to attract investors, like bankers or venture capitalists. To succeed, the business plan must avoid hype, making unrealistic financial goals, or including incomplete sections.

Creating a business plan that successfully attracts investors requires understanding how to balance its science and art characteristics. OGS Capital has worked with thousands of business concepts and can expertly develop the sections that make the business plan a stand-out document. The first step is completing the online contact form to connect with an experienced consultant.
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