Do you want to start carwash business?
Are you thinking about opening a car wash business? Well, in today’s world where people regularly require car wash services to show off their valuable vehicles, we guarantee that your business can never be in ruins provided that you market it successfully.
Every marketing strategy is based on a well-structured plan or to be more precise, a well-structured business plan. So before you start a carwash business, you have to prepare a comprehensive business plan covering even the slightest details about your business.
If you are wondering how to write an effective business plan about your car wash company then here is a sample business plan for you, written for an upcoming carwash company in Manhattan, Rosneik Carwash Company.
2.1 The Business
Rosneik Carwash Company will be located at a 10-minute drive from 42nd street in Manhattan, the most densely populated borough of the New York City. This region is famous for its entertainment and commercial activities and is also home to some of New York’s landmarks such as Grand Central Terminal, Chrysler Building, Port Authority Bus Terminal, and Times Square. We are strategically located in the central business district of Manhattan amidst various business and commercial centers to serve not only the local community but also the visitors and travelers.
Rosneik Carwash Company will be run by Jack Rosneik of the Rosneik family. Rosneik family has been serving the automobile industry as a leading automotive parts manufacturer since last four decades and the family has now decided to start their own brand in car washing services. Being a leading automotive parts manufacturer of the US, Rosneik group knows every detail about how to open a carwash company and have every means to start a successful carwash business. According to Jack, the company’s entrance in this field is not just about starting a car wash business, it’s about giving something to the community.
The Rosneik group selected Jack to operate and manage their new venture because being an experienced and expert person in this field Jack knew every inch about how to start a carwash business.
Rosneik Carwash Company is equipped with high-class latest technologies to give a brand new look to your cars after they have been washed. We have 8 vacuum stations, 5 high-pressure self-service bays, a 75 foot fully automatic tunnel, and modern fragrance and shampoo dispensing machines. We will provide three main services to our esteemed customers which are external car washing, internal car cleaning, and detailing. We will offer several car wash packages to our esteemed customers varying from $10 to $30 per wash, depending on their type and need. Along with these basic services, we will also provide additional maintenance services and sell high-quality car care products, car accessories, and decorations. We will make a small showroom of car related products alongside our main wash center to facilitate customers in buying important accessories for their vehicles.
We plan to serve all sorts of customers, individual car owners to automobile dealers, located in the neighborhood of our service center. We will also serve tourists and travelers, along with the huge residential community of the central part of Manhattan. That is why we have arranged for all necessary facilities, tools, and equipment needed to achieve our goal and make us the number one car wash company in New York.
2.4 Target of the Company
Jack’s target is to become the best car washing service in New York and revolutionize this industry by providing a high-quality, fully automated service. Jack has forecasted a 25% market share and calculated the gross and net profit margin over the course of three years. According to him, the business will generate a high gross margin and a low net margin after the first year but by the third year, the business will have developed a good net profit. The highlights of his three-year forecast are summarized in the following graph.
3.1 Company Owner
Rosneik Carwash Company will be owned and operated by Jack Rosneik, who has been serving automobile industry throughout his professional life and has grown up in a family related to automobile industry. Jack did MBA from Harvard University and has been involved in his family’s automobile parts manufacturing industry after completing his studies. He has worked his way through the organization for more than fifteen years and had been serving as the Chief Operating Officer for the last five years. Under his leadership, the company expanded tremendously and grew to become one of the leading companies in the US.
3.2 Why the Business is being started
Jack aims of building a car wash business totally relying on latest technologies hence completely uprooting the traditional car washing systems. He had been working on the idea of starting a car cleaning business for quite a time until this year, when the Rosneik group finally decided to open car wash facility as a part of their expanding program.
3.3 How the Business will be started
The start-up cost for Rosneik Carwash Company will be born partly by Jack Rosneik from his earnings and shares in the family’s automobile business, and partly by Rosneik Group. The selected site on the 8th avenue of Manhattan will be leased for minimum 3 years in December 2017, with an option of increasing the lease duration for another 3 years after the initial period.
Although Jack has been dealing in the automobile business for more than 15 years yet he has not much experience in the car wash business which has different demands as compared to his previous business. That is why Jack has built a professional team which will not only guide him through all stages but also helps him to set up an efficient system that will ensure high-quality service even during the peak hours. Jack has hired graphic designers to develop company’s logos, brochures, and flyers; marketers to market their new brand on various platforms; lawyers to get help in the lease and all legal activities; contractor to procure various equipment and facilities needed for the service. The selected site was formerly used as an automobile repair facility so a lot of work is needed to incorporate all necessary systems for hosting carwash and detailing facilities.
The location’s rent has been decided to be $1,800 per month after negotiations. In addition to rent, the amount of insurance covering the business is approximated to be $300 per month which will be paid each month by direct debit. The equipment, bought by initial investment, includes a cash register, three computer terminals, four high-power water pumps, and four industrial vacuum cleaners and will depreciate over next three years.
Jack has forecasted following costs for expenses, assets, investment, and loans for the Start-up.
The detailed start-up requirements, total start-up expenses, total assets, start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total capital, and liabilities, as forecasted by company’s analysts, is given below:
|Research and Development||$300|
|TOTAL START-UP EXPENSES||$13,850|
|Other Current Assets||$1,800|
|Start-up Expenses to Fund||$25,750|
|Start-up Assets to Fund||$39,600|
|TOTAL FUNDING REQUIRED|
|Non-cash Assets from Start-up||$9,500|
|Cash Requirements from Start-up||$0|
|Additional Cash Raised||$9,500|
|Cash Balance on Starting Date||$25,750|
|Liabilities and Capital|
|Accounts Payable (Outstanding Bills)||$0|
|Other Current Liabilities (interest-free)||$0|
|Additional Investment Requirement||$0|
|TOTAL PLANNED INVESTMENT||$39,600|
|Loss at Start-up (Start-up Expenses)||$13,850|
|TOTAL CAPITAL AND LIABILITIES||$25,750|
Services for customers
Rosneik Carwash Company is a fully automated car cleaning company, equipped with the latest technology, offering a wide range of services including a car wash and other related services. We will provide high-quality service, both in regards to the customer service and the actual washing process, giving our customers the very reason to come back once they have used our services. We will also allocate a unit for a manual wash in case of customer demand. Our main services will include
- Exterior car washing
- Interior car cleaning
- Waxing and detailing services
- Vehicle care products
- Vehicle decorations
- Vehicle accessories
Marketing Analysis of car wash business
Rosneik Carwash Company will be located in the commercial center of Manhattan, New York. The strategic location of the service center near 42nd street has several benefits for the company in terms of marketing and sales. This area is not only used by high profile people as a commercial and business center for their business activities but also as a great entertainment spot with a variety of cinemas and theatres.
Nearly all of the people associated with this area have their own vehicles either new or leased, not to talk of the well-off residential community residing nearby who take a great pride in their luxurious and valuable cars. Nearly half of the people living near the selected site for service center earn more than $90,000 annually while the visitors and travelers associated with this region are also wealthy, most of the time. Another advantage is the presence of six car dealerships within four miles of the selected location who regularly require car washing services.
5.1 Marketing Segmentation
Our car wash business plan is specially made with a view to facilitating all types of car owners; whether they are private owners or large-scale car dealers, our car wash business model is made for everyone. The washing and detailing requirements vary for different types of car ownership that’s why we have created several carwash plans for every type of car owner. Rosneik Carwash Company is mainly an automated service but a unit will be allocated to serve the needs of those customers who prefer manual hand wash as compared to mechanically automated wash. Our business plan for a car wash will target following types of customers.
5.1.1 New car owners:
New car owners are very conscious about their cars hence they prefer hand car washing services on a regular basis. These customers are generally proud of their zero meter cars and they want their vehicles to look good in front of others. Our aim with new car owners is to make their cars look new again, and thus build a long lasting relationships with them on the basis of trust.
5.1.2 Sports car owners:
Many people, often young and middle-aged men, in the neighborhood of our service center, own expensive sports cars. These people will need our services to maintain the exquisite looks of their expensive vehicles at least once a week. These cars require a special focus on detailing as compared to other types of cars.
5.1.3 Luxury car owners:
Luxury car owners have totally different requirements to maintain their high-end expensive cars and keep them in the best possible shape. A majority of people in Manhattan possess either new or second-hand luxury cars and thus bring their cars for regular washes. These customers prefer quality to cost that’s why we offer special premium packages for these customers.
5.1.4 Lifetime owners:
These customers have owned their vehicles for a long time, more or less like six to seven years, either due to attachment with their vehicles or due to their limited resources. In most of the cases, these customers do not require detailing services and just want their cars to look presentable and clean. These customers occasionally bring their cars for a wash, only when it is dirty that’s why we offer our basic package for them.
5.1.5 Local businesses:
Our service center will be located in the commercial hub of Manhattan surrounded by several companies and local businesses, most of which have fleets of small vans and cars. These companies require their vehicles to be clean in order to maintain their image and hence require cost-effective and efficient car wash service on a regular basis.
There are six car dealerships within four miles of the selected location of our service center who will regularly require our car washing services. These car dealers require detailed cleaning service for their new as well as used cars to be put up a display before they are sold to customers.
The detailed market analysis of our potential customers is given in the following table:
|YEAR 1||YEAR 2||YEAR 3||YEAR 4||YEAR 5|
|New Car Owners||12%||7,234||8,432||9,456||9,985||10,546||10.00%|
|Older Luxury Car Owners||17%||12,533||13,343||14,533||15,343||16,524||13.43%|
|Sports Car Owners||14%||6,323||7,432||8,335||9,322||10,872||15.32%|
|New and Used Car Dealerships||8%||10||11||12||14||10.00%|
5.2 Packages Pricing
Rosneik Carwash Company will offer three packages for the above-mentioned customers, a basic wash package for $10, a standard wash package for $20, and a premium wash package for $30. Our target customers are generally wealthy thus they will not mind spending some bucks each week to have a quality car wash. Still, we have made a basic plan for price-conscious customers who are choosing the service only because they do not want to clean their vehicles themselves. We have also made special packages for businesses and companies giving them 25% discount on using our services for a large number of vehicles.
5.3 Business Target of the Company
Starting a carwash business plan is not difficult since everyone knows how to start a carwash business plan but to accurately forecast and analyze its every aspect is the really challenging part. After analyzing the customer demand, we concluded that the flow will be more in summer as compared to winter, and more in weekdays as compared to weekends. The flow was analyzed to specify the business target of our company and to deal with all customers even during the busiest hours.
Business owners and most of the community (new car owners) are very busy people; hence they will come at their own preferred hours for a short time.
Retired people and some residents (luxury car owners) will need a lot of time for detailed cleaning; hence they will make frequent visits during the week despite their work schedules.
Local businesses and companies will need their fleet vehicles to be washed during the week during standard business hours.
Dealerships will also need detailed cleaning services and hence they will visit at any time of the day for a longer duration.
The biggest advantage of Rosneik Carwash Company over the competitors is its experience in the automobile industry and its connections throughout the New York City. The group decided Jack to lead this venture who is also the biggest shareholder in Rosneik Carwash Company due to his proven track record of successes in past fifteen years. Jack has declared to implement a unique sales and marketing strategy based on gaining ultimate customer trust.
Jack said that this venture is not aimed to start a car washing business rather it is aimed to give something to the community in the form of high-quality yet affordable service. Jack has created a fully automated steam car wash business plan and has emphasized on building a system that will be fast, efficient and economical as well as assuring the quality to be maximum.
6.2 Sales Strategy
Our sales strategy is set on a 1-1 basis where we will value each and every customer providing them an unparalleled customer care. All esteemed customers and their valuable vehicles will be dealt with utmost respect and care. We have made three packages to facilitate all kinds of customers and will offer various discounts on special occasions to attract new customers.
6.3 Sales Forecast
Carwash facilities are used by a bulk of the population in summer as compared to winter, and the usage also varies from month to month. Although sales in the carwash business vary greatly depending on the season we aim to target specific groups like business owners and car dealers which will need our services around the year. By analyzing our market segmentation strategy, our experts have forecasted the following sales which are summarized in the column chart.
The detailed information about sales forecast, total unit sales, total sales is given in the following table.
|YEAR 1||YEAR 2||YEAR 3|
|End User Detail||457||521||585|
|Business Fleet Washes||831||839||847|
|Car Dealership Details||1290||1738||2186|
|TOTAL UNIT SALES||10,906||13,400||15,894|
|Unit Prices||Year 1||Year 2||Year 3|
|End User Detail||$160.00||$175.00||$190.00|
|Business Fleet Washes||$8.00||$6.00||$4.00|
|Car Dealership Details||$95.00||$105.00||$115.00|
|End User Detail||$30,510||$36,035||$41,560|
|Business Fleet Washes||$9,220||$10,215||$11,210|
|Car Dealership Details||$63,750||$77,350||$90,950|
|Direct Unit Costs||Year 1||Year 2||Year 3|
|End User Detail||$4.50||$5.00||$5.50|
|Business Fleet Washes||$0.85||$0.90||$0.95|
|Car Dealership Details||$4.50||$5.00||$5.50|
|Direct Cost of Sales|
|End User Detail||$1,640||$2,122||$2,604|
|Business Fleet Washes||$1,522||$1,937||$2,352|
|Car Dealership Details||$5,457||$7,062||$8,667|
|Subtotal Direct Cost of Sales||$15,100||$19,153||$23,206|
The following chart presents the important milestones in the planning of various activities of Rosneik Carwash Company and implementing them.
The following table presents the important milestones in the planning of various activities of Rosneik Carwash Company and implementing them.
|Milestone||Start Date||End Date||Budget||Manager||Department|
|Complete Business Plan||2/1/2018||5/1/2018||$0||ABC||Department|
|Sign Rental Contract||3/20/2018||3/20/2018||$575||Mark||Owner|
|Hire Car Wash Staff||4/20/2018||4/20/2018||$300||Mark||Owner|
|Hire Admin Staff||4/20/2018||4/20/2018||$300||Mark||Owner|
|Open for Business||5/1/2018||5/1/2018||$0||Staff||Staff|
|Follow-up on Press Release||4/30/2018||4/30/2018||$0||Mark||Owner|
Jack Rosneik is the biggest shareholder and Chief Operating Officer of Rosneik Carwash Company. Jack will be unofficially helped by his father James Rosneik, the owner of Rosneik Automobile Group having 40 years of experience as an industrialist and entrepreneur, for advisory purposes. The company’s finance will be managed by his friend Tony Anderson, who has more than 10 years of experience of financial management in various small to medium-sized businesses.
Jack will initially start a <strong>small car wash business<strong> with only one service center in Manhattan but he aims to expand his business and become the best car wash business in New York in the next five years. Although the company will start a fully automated service technicians will also be employed for manual hand wash services if demanded by customers. Initially, the Rosneik Carwash Company will hire two car wash specialists for manual washing service, two technicians to operate all equipment and machines and one administrative assistant to act as a receptionist and to help Jack in office work.
Since the demand for car washing service varies each month so part-time workers will be hired to facilitate the customers even in the busy summer months. To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.
The following table shows the forecasted data about employees and their salaries for next three years.
|YEAR 1||YEAR 2||YEAR 3|
Jack has developed the following financial plan with the help of Tony Anderson, which outlines the financial development of Rosneik Carwash Company over the next three years. The company will be financed by Jack Rosneik himself, and the Rosneik Group that’s why it is expected to grow rapidly with each year. As the major shareholder of the company, Jack has devised the complete carwash business plan and he will also control the direction of business to make sure that it is expanding at the forecasted rate.
Jack hopes to open at least three more service locations throughout the New York City by the third year and aims to become the best car washing service of the New York City by the fifth year. Due to the support of Rosneik Group, there is no financial problem and hence no equity funding or outside loan will be required unless the company expands faster than forecasted.
8.1 Important Assumptions
The Rosneik Carwash Company’s financial projections are forecasted on the basis of following assumptions. These assumptions are quite conservative and are also expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.
|YEAR 1||YEAR 2||YEAR 3|
|Current Interest Rate||10.00%||11.00%||12.00%|
|Long-term Interest Rate||10.00%||10.00%||10.00%|
8.2 Brake-even Analysis
The following graph shows the company’s Brake-even Analysis.
The following table shows the company’s Brake-even Analysis.
|Monthly Units Break-even||553|
|Monthly Revenue Break-even||$12,974|
|Average Per-Unit Revenue||$23.87|
|Average Per-Unit Variable Cost||$0.87|
|Estimated Monthly Fixed Cost||$11,641|
8.3 Projected Profit and Loss
The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.
8.3.1 Profit Monthly
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
The following table shows detailed information about profit and loss, and total cost of sales.
|Pro Forma Profit And Loss|
|YEAR 1||YEAR 2||YEAR 3|
|Direct Cost of Sales||$15,100||$19,153||$23,206|
|TOTAL COST OF SALES||$15,100||$19,153||$23,206|
|Gross Margin %||94.98%||94.72%||94.46%|
|Sales, Marketing and Other Expenses||$1,850||$2,000||$2,150|
|Total Operating Expenses||$188,766||$220,744||$252,722|
|Profit Before Interest and Taxes||$105,205||$146,040||$186,875|
8.4 Projected Cash Flow
The following column diagram shows the projected cash flow.
8.5 Projected Balance Sheet
The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.
|Pro Forma Cash Flow|
|YEAR 1||YEAR 2||YEAR 3|
|Cash from Operations|
|Cash from Receivables||$41,863||$51,549||$61,236|
|SUBTOTAL CASH FROM OPERATIONS||$286,819||$348,527||$410,235|
|Additional Cash Received|
|Sales Tax, VAT, HST/GST Received||$0||$0||$0|
|New Current Borrowing||$0||$0||$0|
|New Other Liabilities (interest-free)||$0||$0||$0|
|New Long-term Liabilities||$0||$0||$0|
|Sales of Other Current Assets||$0||$0||$0|
|Sales of Long-term Assets||$0||$0||$0|
|New Investment Received||$0||$0||$0|
|SUBTOTAL CASH RECEIVED||$286,819||$348,527||$410,235|
|Expenditures||Year 4||Year 5||Year 6|
|Expenditures from Operations|
|SUBTOTAL SPENT ON OPERATIONS||$223,118||$266,210||$309,303|
|Additional Cash Spent|
|Sales Tax, VAT, HST/GST Paid Out||$0||$0||$0|
|Principal Repayment of Current Borrowing||$0||$0||$0|
|Other Liabilities Principal Repayment||$0||$0||$0|
|Long-term Liabilities Principal Repayment||$0||$0||$0|
|Purchase Other Current Assets||$0||$0||$0|
|Purchase Long-term Assets||$0||$0||$0|
|SUBTOTAL CASH SPENT||$223,118||$266,210||$309,303|
|Net Cash Flow||$63,703||$82,319||$100,935|
The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.
|Pro Forma Balance Sheet|
|YEAR 1||YEAR 2||YEAR 3|
|Other Current Assets||$1,000||$1,000||$1,000|
|TOTAL CURRENT ASSETS||$97,854||$128,841||$165,050|
|TOTAL LONG-TERM ASSETS||$3,790||$1,720||$1,350|
|Liabilities and Capital||Year 1||Year 2||Year 3|
|Other Current Liabilities||$0||$0||$0|
|SUBTOTAL CURRENT LIABILITIES||$5,716||$6,862||$8,172|
|TOTAL LIABILITIES AND CAPITAL||$101,644||$130,561||$164,700|
8.6 Business Ratios
The following table shows data about business ratios, ratio analysis, total assets, net worth.
|YEAR 1||YEAR 2||YEAR 3||INDUSTRY PROFILE|
|Percent of Total Assets|
|Other Current Assets||0.86%||-0.21%||-1.28%||27.40%|
|Total Current Assets||101.15%||113.61%||126.07%||54.60%|
|Percent of Sales|
|Selling, General & Administrative Expenses||81.67%||79.21%||76.75%||65.20%|
|Profit Before Interest and Taxes||17.98%||20.81%||23.64%||2.86%|
|Total Debt to Total Assets||5.84%||4.12%||2.40%||67.10%|
|Pre-tax Return on Net Worth||53.54%||57.97%||62.40%||4.40%|
|Pre-tax Return on Assets||50.27%||55.14%||60.01%||9.00%|
|Additional Ratios||Year 1||Year 4||Year 5|
|Net Profit Margin||13.32%||15.28%||17.24%||n.a|
|Return on Equity||39.57%||42.31%||45.05%||n.a|
|Accounts Receivable Turnover||4.56||4.56||4.56||n.a|
|Accounts Payable Turnover||12.67||13.17||13.67||n.a|
|Total Asset Turnover||2.71||2.42||2.13||n.a|
|Debt to Net Worth||0.06||0.04||0.02||n.a|
|Current Liab. to Liab.||1||1||1||n.a|
|Net Working Capital||$61,780||$81,501||$101,222||n.a|
|Assets to Sales||0.36||0.39||0.42||n.a|
|Current Debt/Total Assets||7%||6%||5%||n.a|
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