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Cafe Restaurant Business Plan

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Good food, the will to succeed and hard work are not enough to make it in a café business. You need proper training, a creative marketing plan and established operational procedures before you open your cafe. These may be more critical to a successful opening than menu design or table and chair selection.

A business plan for cafe is your roadmap for the future of this business. It does not only provide direction; it forces you to consider all the pitfalls and opportunities of your cafe business, well before you open its doors. We call it a script of how the cafe business will be.

Without a cafe business plan, it is highly likely that you may not receive funding from investors/lenders other than the unsophisticated or most trusting sources of financing. At OGS Capital we believe that a cafe business plan UK is the single most important ingredient in making your new cafe business a reality.

How to write a business plan for a cafe UK

There are three stages of writing a business plan namely;

  • Decide the type of cafe you will establish

  • Carry out a feasibility study

  • Writing process

  • Proofreading and facts-checking

  • Presentation to the investors

Develop a description of your cafe business

When we write your plan, we start by giving the name of your cafe, its location and contact information. We will incorporate the contact details and the name of each of the cafe owners if there are two or more, with a short explanation of their experience. We then include your café’s legal business status (partnership or sole proprietor), outline your café’ short and long-term objectives, and briefly, address the growth patterns and trends within your area’s food industry.

Explain your restaurant managers and staff

Writing a business plan for a cafe is not about just documenting a plan that will be taken to a bank or vouch for potential investors. It is about the knowledge that your business will operate in an environment where there are other people and interests which might not always work out the way you want. Here, you will need to categorize staff in areas such as human resource, kitchen staff, and waiters. Precise details of employees function must be given, including salaries, compensations and training costs. We advise that you include an organizational plan showing employees responsibilities.

Describe the operations of your cafe

Your cafe restaurant business plan will need to explain the location of your cafe and the equipment and furniture that will be required. Our business plan writing experts have worked with many cafe start-ups to help them determine costs and choose whether to buy or lease items such refrigerators, dishwashers, coolers and many others that are needed for their new cafe. List vendors and suppliers that your cafe will work with and pinpoint the products and services you will buy, costs involved, and contact information of the suppliers. Describe the ways that your cafe will use to manage inventory.

Study and determine your cafe target market

At OGS Capital we believe that your business plan for cafe shop should be driven by thorough research and knowledge of the industry. You will, therefore, need to research and understand who will be your customers, how you will get more customers and your advertisements requirements. Point out your cafe permit and licensing requirements and the steps you will need to take to get and maintain the requirements.


Create a menu for your cafe and include prices for all items. Keep in mind extra things that may not appear on the menu list, such as specially ordered meals or unique sauces and indicate their price. Remember that you must also include a menu in a non profit cafe business plan.

Your competitive advantage

If you know how to write a business plan for a cafe shop, then you understand the importance of defining your cafe specialties and explaining how you plan to stand out from your competitors. To do so, we advise that you identify establishments with similar services and food and other competitors in your area of business. You will then need to establish your unique selling point and clearly, explain it in your plan.


Although some cafes’ may have great food and service, they may be struggling financially. Knowing to operate a cafe is not enough, a business plan cafe improves your financial skills to control costs, maintain profit margins and make proper business decisions. While writing your plan, we will help you create a balance sheet, a cash flow statement and an income statement for your cafe. Your financials should be realistic, practical and accurate.

Executive summary

The executive summary is your pitch and arguably the most important section of your plan. Here, summarize the entire business plan in three or fewer pages. Shortly introduce the cafe, target customers, and competition, and include a small description on how the café will attract customers and deal with its competitors. This section is written last but should be placed at the start of the plan. We advise that you support the business plan with an index of records that back the message in the plan, such as your bank statements, tax returns and staffing organizational chart.

If you have not written your restaurant business plan, this is the time. Every business must have a plan, but in an enterprise as dynamic as the hospitality industry, a plan is not just a necessity that gets cast into the abysses of a back office. It must guide everything you do, propelling you ahead from goal to goal, making sure your cafe thrives and grows to be the most famous in town. If you are wondering how to do a business plan for a cafe, fill in the form below. Our customer support team will get back to you.

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