Bounce House Business Plan

Bounce house business plan for starting your own business

If you are thinking to have a business that is orientated towards children, a bounce house business is something that you must consider. An indoor bounce house business plan is lucrative for areas with lots of children and fewer playgrounds, and one of the easiest ways for parents to get their children active while being indoors.

Wondering how to start a bounce house business? Setting up a venture from scratch can be daunting and confusing. Here is a rental business plan for a company called “Go Inflatables.” Go Inflatables provides indoor bounce houses services on rent, and its business plan can provide you guidance on how to set up yours. It is the perfect guide if you are trying to set up a space that has to do anything with children, such as business for a babysitting business. Another example of such a business is to start a baby clothes business.

Executive Summary

2.1 The Business

Go Inflatables is a start-up that provides indoor bounce house facilities, owned by Danial Humphrey. The business aims to provide services ranging from renting out spaces to setting up a bounce house, offering daycare facilities, and helping with starting a summer camp business. Go inflatables will be offering its services in Houston, Texas.

2.2 Management of bounce house

To establish a successful bounce house business startup, it is essential that all aspects of your business are looked after. It is important that you have a comprehensive bounce house rental business plan, as it would require you to consider financial, technical (including the safety precautions for kids), and available human capital aspects of the start-up.

As professional business plan writers, here we are providing all the relevant details of Go Inflatables to assist you in devising a plan for your startup.

2.3 Customers of bounce house

Provided that opening a bounce house business will cater to customers of various types, our main customer groups will include:

• Families with Children
• Young Adults
• Educational Facilities
• Working Parents

Go inflatables has a daycare business plan, which emphasizes the fact that the potential customers of bounce houses are children aged between 5-13 years. Having said that, while proposing a business plan indoor playground, it becomes more of a necessity to arrange for precautionary measures for children who play on the indoor bounce house.

2.4 Business Target

While setting up a inflatable bounce house business plan, we must define our business targets. The objective is to promote a healthy lifestyle amongst the younger generation while having fun at the bounce house. Safety is our utmost priority so that every child can have fun without compromising on their health.

Franchise Business Plan

Helps the franchisee get business case approval from the franchisor

Company Summary

3.1 Company Owner

Danial Humphrey will be the owner of Go Inflatables. He graduated from the University of Houston in 2017, with an MBA degree. Later, Danial worked with numerous childcare facilities, through which he realized that there is a need for an indoor bounce house facility. As a result of his experiences, he learned how to run a bounce house business and started Go Inflatables in 2020.

3.2 Why the bounce house is being started

While taking up managerial roles in different start-ups, Danial realized that the existing childcare services failed to utilize indoor spaces properly. Therefore, he came up with the concept of indoor bounce houses where children could engage in multiple activities which help them remain active.

3.3 How the bounce house will be started

Step1: Plan Everything

The key to a successful business is to efficiently plan everything beforehand, with proper contingency plans. If you are looking forward to having a Bounce House Business, here we provide a comprehensive childcare center business plan that was used by Danial Humphrey. It would help you understand how to start a bounce house business. Danial decided to offer both, renal bounce house facilities and childcare facilities while the parents are away for work.

Step2: Define the Brand

Once you answer the question how to open a bounce house business? the next thing you need to do is to define your brand. Provided that it is not easy to start a bounce house, it is crucial that you define your brands’ values and position it in the market accordingly. It will help you gain a competitive edge over other bounce house rental companies in the market. For instance, Go Inflatables values were set around a child-centered approach, and their unique selling point was that it also provided childcare facilities while renting out bounce houses. Similarly, you could devise your policies accordingly and attract customers.

Step3: Establish Your Corporate Office

To start the business, Daniel decided to rent out a space in a well-known commercial center of the city.

Step4: Establish a Web Presence

To order to make your indoor bounce house business plan a success, your business must have an online presence. Go Inflatables will make its own website for which it will put up Ads on Instagram and Facebook.

Step5: Promote and Market

Once you are all set to take your services to the market, your focus should shift towards devising effective marketing strategies so that the product reaches your targeted customer. When Danial Humphery thought of starting a bounce house rental company, he focused on having introductory pricing for the services, which were lower than his competitors to attract customers, and had designated a decent amount of budget towards advertising so that there’s an increase its market share.

Start-up Expenses
Legal	$201,100
Consultants	$0
Insurance	$23,000
Rent	$35,000
Research and Development	$10,000
Expensed Equipment	$56,000
Signs	$3,400
TOTAL START-UP EXPENSES	$328,500
Start-up Assets	$266,000
Cash Required	$209,000
Start-up Inventory	$39,000
Other Current Assets	$240,000
Long-term Assets	$287,000
TOTAL ASSETS	$1,041,000
Total Requirements	$1,369,500
START-UP FUNDING
Start-up Expenses to Fund	$328,500
Start-up Assets to Fund	$1,041,000
TOTAL FUNDING REQUIRED	$1,369,500
Assets
Non-cash Assets from Start-up	$1,346,000
Cash Requirements from Start-up	$162,000
Additional Cash Raised	$50,000
Cash Balance on Starting Date	$35,000
TOTAL ASSETS	$1,593,000
Liabilities and Capital
Liabilities	$18,000
Current Borrowing	$0
Long-term Liabilities	$0
Accounts Payable (Outstanding Bills)	$58,000
Other Current Liabilities (interest-free)	$0
TOTAL LIABILITIES	$76,000
Capital
Planned Investment	$1,369,500
Investor 1	$0
Investor 2	$0
Other	$0
Additional Investment Requirement	$0
TOTAL PLANNED INVESTMENT	$1,369,500
Loss at Start-up (Start-up Expenses)	$147,500
TOTAL CAPITAL	$1,517,000
TOTAL CAPITAL AND LIABILITIES	$1,593,000
Total Funding	$1,369,500

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Services of bounce house

Before setting up your business, you need to be clear about the services your bounce house start-up would provide. All of the services that you offer will be reflected in your indoor bounce house business plan. We realise that starting a bounce house rental business can be confusing. Hence, you can use the Go Inflatables business plan template for reference it offers multiple services, such as:

• Bounce House Rentals

Go inflatables will provide renting services of two types: 24-hour rental services and 12-hour rental services for all of its customers.

• Childcare services

In addition to basic bounce house services, Go Inflatables will also provide Day-Care services at Commercial Bounce Houses and Bounce Houses with slides, etc for activities.

• Event Management

The customers of Go Inflatables can book bounce houses and its other services for events such as Birthdays, Themed Parties, and Christmas.

Once you figure out how to start your own bounce house business, you will realize how diverse the inflatable bounce house business is. Danial Humphrey’s Go inflatable business plan acts as an ideal guide for your bouncy castle business plan.

Marketing Analysis of bounce house

Market Analysis is the first and the most important step in the development of a marketing plan. Effective market analysis provides an overview of the competitors operating in the market, which would help you identify the unique selling point (USP) of your product. For instance, you can get an insight into how other bounce house companies are operating, and what else can you offer to attract customers.

If you are unsure about how to conduct a market analysis, you can refer to this indoor bounce house business plan, where we have conducted a market analysis for the market trends and target customers of Go Inflatables.

5.1 Market Trends

According to ProfitableVentures,  bounce house businesses make an average of $231,000 and above annually in the United States. The Family Entertainment and Recreation Facility industry has indeed benefited from recent marketing campaigns which are targeted towards encouraging people to participate in recreation activities and sports, as well as consumer trends toward healthy living.

5.2 Marketing Segmentation

The most prominent customer groups of Go Inflatables will include:

Business Plan for Investors

5.2.1 Families with Children

Our primary customers will be the families living around our shop. They are expected to avail our services most regularly for general purpose as well for events like birthday parties and hangouts etc.

5.2.2 Teens

Our second target customers will be teens between the ages of 15-20. They are expected to utilize our services mainly for parties and other such events.

5.2.3 Educational Facilities

This will be our third group of main customer base. Since schools hold events such as parties and game competitions, they are expected to regularly obtain our services.

5.2.4 Working Parents

As Go Inflatables provides child-care services, therefore, working parents are expected to make use of our services quite often as well to make sure that their children are well taken care of.

While a lot of adults are now hosting parties that include bounce houses, a majority of our bounce house business will cater to children who are having birthday parties, graduations, family reunions, or other big life events. Churches, fundraising, and business events are also a great audience to target in your marketing efforts for businesses like moonhouse business plan or bouncy house business.

Market Analysis
Potential Customers	Growth	Year 1	Year 2	Year 3	Year 4	Year 5	CAGR
Families	32%	34,500	41,400	49,680	59,616	71,539	10.00%
Teens	22%	22,500	27,000	32,400	38,880	46,656	10.00%
Educational Facilities	25%	21,700	26,040	31,248	37,498	44,997	10.00%
Working Parents	21%	19,000	22,800	27,360	32,832	39,398	11.00%
Total	100%	97,700	117,240	140,688	168,826	202,591	10%

 

5.3 Business Target

The business targets of Go Inflatables are as follows:

• To acquire at least 20% market share by the end of the second year
• To expand our offerings to the outskirts of the city
• To achieve and maintain a CSAT score above 95%

5.4 Product Pricing

To devise the pricing strategy for your indoor inflatable business plan, you may refer to the product pricing of Go Inflatables.

Our pricing system will be based on what is achievable in the industry. We don’t intend to charge higher (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging in Houston.

Marketing Strategy of bounce house

To remain competitive in the bounce house rental business, it is important to have a well-defined market strategy, so that your brand’s positioning is done correctly and hence, a strong client base is established.

While Go Inflatables was evaluating how to build a bounce house, it was integral that they devise a realistic marketing and sales strategy. Here we have provided Go Inflatables indoor rental business plan which you can use as a reference for setting up a bounce house.

6.1 Competitive Analysis

Our unique selling proposition is that:

• We are well-positioned
• People can easily access our facility
• Our prices are affordable
• We have a different package for families, schools, and religious organizations.

6.2 Sales Strategy

Part of the marketing and sales strategies that we will adopt are:

• Open our bounce house and recreation facility with a big party for children
• Advertise our bounce house and recreation facility on national TV, local TV stations, and local radio station
• Promote our bounce house and recreation facility online via our official website and all available social media platforms

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan of bounce house

When Dan Humphery was figuring out how to start a bounce house company, he realized that it is a business that is very labor intensive. As per this  bounce house business plan template, you can evaluate the human resource needs for your business.

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7.1 Company Staff

• Facility Manager
• 1 Technician to set up generators
• 5 Bouncy Castles Safety Instructors / Assistants
• 1 Accounts Officer
• 3 Cleaners
• 1 Web Manager
• 1 Bus Driver

7.2 Average Salary of Employees

Personnel Plan
	Year 1	Year 2	Year 3
Facility Manager	$60,000	$66,000	$72,600
Technician	$42,000	$46,200	$50,820
Safety Instructors	$182,000	$200,200	$220,220
Accounts Officer	$30,000	$33,000	$36,300
Cleaners	$50,000	$55,000	$60,500
Web Manager	$15,000	$16,500	$18,150
Bus Driver	$15,000	$16,500	$18,150
Total Salaries	$394,000	$433,400	$476,740

 

Financial Plan of bounce house

While setting up a business, it is quite natural to think how much does bounce house business make? You can get an idea for this by developing a financial plan that will guide you in efficiently managing the expenses of your business. It will also ensure that you are not losing more money than you are making and you don’t end up as a jump house business for sale.

8.1 Important Assumptions

General Assumptions
	Year 1	Year 2	Year 3
Plan Month	1	2	3
Current Interest Rate	8.12%	8.20%	8.26%
Long-term Interest Rate	8.40%	8.44%	8.47%
Tax Rate	24.03%	24.21%	24.60%
Other	0	0	0

 

8.2 Break-even Analysis

Break-Even Analysis
Monthly Units Break-even	5340
Monthly Revenue Break-even	$132,500
Assumptions:
Average Per-Unit Revenue	$231.00
Average Per-Unit Variable Cost	$0.62
Estimated Monthly Fixed Cost	$163,800

 

8.3 Projected Profit and Loss

Pro Forma Profit And Loss
	Year 1	Year 2	Year 3
Sales	$972,000	$1,121,395	$1,378,868
Direct Cost of Sales	$365,000	$390,610	$434,749
Other	$0	$0	$0
TOTAL COST OF SALES	$365,000	$390,610	$434,749
Gross Margin	$607,000	$730,785	$944,119
Gross Margin %	62.45%	65.17%	68.47%
Expenses
Payroll	$394,000	$433,400	$476,740
Sales and Marketing and Other Expenses	$145,000	$148,000	$156,000
Depreciation	$2,300	$2,350	$2,500
Leased Equipment	$0	$0	$0
Utilities	$2,900	$3,000	$3,100
Insurance	$2,100	$2,100	$2,100
Rent	$2,900	$3,000	$3,200
Payroll Taxes	$24,000	$25,000	$27,000
Other	$0	$0	$0
Total Operating Expenses	$573,200	$616,850	$670,640
Profit Before Interest and Taxes	$33,800	$113,935	$273,479
EBITDA	$33,800	$113,935	$273,479
Interest Expense	$0	$0	$0
Taxes Incurred	$6,760	$22,787	$54,696
Net Profit	$27,040	$91,148	$218,783
Net Profit/Sales	2.78%	8.13%	15.87%

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8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

Pro Forma Cash Flow
Cash Received	Year 1	Year 2	Year 3
Cash from Operations
Cash Sales	$51,000	$55,080	$59,486
Cash from Receivables	$22,000	$23,760	$25,661
SUBTOTAL CASH FROM OPERATIONS	$73,000	$79,570	$85,936
Additional Cash Received
Sales Tax, VAT, HST/GST Received	$0	$0	$0
New Current Borrowing	$0	$0	$0
New Other Liabilities (interest-free)	$0	$0	$0
New Long-term Liabilities	$0	$0	$0
Sales of Other Current Assets	$0	$0	$0
Sales of Long-term Assets	$0	$0	$0
New Investment Received	$0	$0	$0
SUBTOTAL CASH RECEIVED	$74,000	$79,000	$85,000
Expenditures	Year 1	Year 2	Year 3
Expenditures from Operations
Cash Spending	$42,000	$42,000	$45,000
Bill Payments	$27,000	$28,000	$31,000
SUBTOTAL SPENT ON OPERATIONS	$69,000	$70,000	$76,000
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out	$0	$0	$0
Principal Repayment of Current Borrowing	$0	$0	$0
Other Liabilities Principal Repayment	$0	$0	$0
Long-term Liabilities Principal Repayment	$0	$0	$0
Purchase Other Current Assets	$0	$0	$0
Purchase Long-term Assets	$0	$0	$0
Dividends	$0	$0	$0
SUBTOTAL CASH SPENT	$69,000	$74,520	$80,482
Net Cash Flow	$21,000	$23,000	$25,000
Cash Balance	$27,000	$30,000	$33,000

 

8.5 Projected Balance Sheet

Pro Forma Balance Sheet
Assets	Year 1	Year 2	Year 3
Current Assets
Cash	$275,000	$308,000	$338,800
Accounts Receivable	$24,000	$26,880	$30,213
Inventory	$4,300	$4,816	$4,900
Other Current Assets	$1,000	$1,000	$1,000
TOTAL CURRENT ASSETS	$282,000	$315,840	$355,004
Long-term Assets
Long-term Assets	$10,000	$10,000	$10,000
Accumulated Depreciation	$19,400	$21,728	$24,444
TOTAL LONG-TERM ASSETS	$24,400	$27,328	$30,744
TOTAL ASSETS	$294,000	$329,280	$370,440
Liabilities and Capital	Year 4	Year 5	Year 6
Current Liabilities
Accounts Payable	$18,700	$20,944	$23,541
Current Borrowing	$0	$0	$0
Other Current Liabilities	$0	$0	$0
SUBTOTAL CURRENT LIABILITIES	$19,000	$21,280	$23,919
Long-term Liabilities	$0	$0	$0
TOTAL LIABILITIES	$15,000	$16,800	$18,883
Paid-in Capital	$30,000	$30,000	$31,000
Retained Earnings	$53,000	$57,770	$63,547
Earnings	$193,400	$210,806	$231,887
TOTAL CAPITAL	$285,000	$310,650	$341,715
TOTAL LIABILITIES AND CAPITAL	$300,000	$329,280	$370,440
Net Worth	$293,400	$319,806	$351,787

 

8.6 Business Ratios

Ratio Analysis
	Year 1	Year 2	Year 3	INDUSTRY PROFILE
Sales Growth	7.25%	8.03%	8.90%	3.00%
Percent of Total Assets
Accounts Receivable	9.21%	10.20%	11.31%	9.80%
Inventory	5.39%	5.97%	6.62%	9.90%
Other Current Assets	2.11%	2.34%	2.59%	2.40%
Total Current Assets	149.80%	151.00%	152.00%	158.00%
Long-term Assets	11.55%	11.60%	11.64%	12.00%
TOTAL ASSETS	100.00%	100.00%	100.00%	100.00%
Current Liabilities	4.90%	4.94%	4.98%	4.34%
Long-term Liabilities	0.00%	0.00%	0.00%	0.00%
Total Liabilities	7.59%	7.65%	7.72%	7.38%
NET WORTH	100.45%	101.25%	102.19%	110.00%
Percent of Sales
Sales	100.00%	100.00%	100.00%	100.00%
Gross Margin	94.60%	97.15%	99.87%	99.00%
Selling, General & Administrative Expenses	93.56%	96.09%	98.78%	97.80%
Advertising Expenses	1.52%	1.56%	1.60%	1.40%
Profit Before Interest and Taxes	41.50%	42.62%	43.81%	33.90%
Main Ratios
Current	34	35	36	32
Quick	33	33.8	34.645	33
Total Debt to Total Assets	0.18%	0.18%	0.17%	0.40%
Pre-tax Return on Net Worth	74.08%	74.89%	75.00%	75.00%
Pre-tax Return on Assets	96.30%	101.12%	106.17%	111.30%
Additional Ratios	Year 1	Year 2	Year 3
Net Profit Margin	33.56%	34.60%	35.67%	N.A.
Return on Equity	55.80%	57.53%	59.31%	N.A.
Activity Ratios
Accounts Receivable Turnover	7.7	7.8	7.8	N.A.
Collection Days	100	100	100	N.A.
Inventory Turnover	32.4	34.02	35	N.A.
Accounts Payable Turnover	15.6	16	16.3	N.A.
Payment Days	27	27	27	N.A.
Total Asset Turnover	2.5	2.5	2.6	N.A.
Debt Ratios
Debt to Net Worth	-0.04	-0.03	-0.04	N.A.
Current Liab. to Liab.	1	1	1	N.A.
Liquidity Ratios
Net Working Capital	$244,000	$257,664	$272,093	N.A.
Interest Coverage	0	0	0	N.A.
Additional Ratios
Assets to Sales	0.85	0.87	0.89	N.A.
Current Debt/Total Assets	1%	0%	0%	N.A.
Acid Test	29	29.12	29.16	N.A.
Sales/Net Worth	2.1	2.2	2.2	N.A.
Dividend Payout	0	0	0	N.A.

FAQ

1. Is a bouncy castle business profitable?

If you are wondering is a bounce house business profitable?, you should be assured that it is. However, you should wait for a year after starting a bounce house business to have a clearer idea of what profits to expect in the future.

2. How much does it cost to run a bouncy castle?

The costs of running a bouncy castle depend on many variable factors such as area of business, competitor rates and scale of services, etc. You can gain more insight into this through the business plan above.

3. Is jumping castles a good business?

Yes, this industry has experienced significant growth over the last decade, with inflatables present at almost every event catering to children.

4. How do I start a jumping castle business?

You can refer to this bounce house business plan for Go Inflatables. It gives an overview of what needs to be put together to write your own bouncy castle business plan and make your business a success

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